Whether it is your personal or company brand, you must be able to showcase your mastery in order to ensure Effective Communication of your Personal Brand Value and attract business. What people see when they visit your online presence is not a matter of vanity, but of mastery. Your LinkedIn page or website could be losing you business, if you don’t showcase your brand value effectively.
I made this presentation at the Dell Women’s Entrepreneur Network (DWEN) kickoff event and it guides you to understand how to build your personal brand. The frameworks can also be used for a corporate brand too.
Contents include a template to define your own brand blueprint.
Additional reading – personal brand marketing tips from powerful women like Marilyn Monroe.