Template to map Covid Context of your product portfolio

As discussed in the  article on marketing to be COVID Contextual and Recession Relevant, the world has changed, as have your consumers and clients. The economic outlook is gloomy for many, even as others are seeing an upswing in fortunes. It is useful to look at your product portfolio. See how you can make it relevant to the new market reality?. And then map your clients as per their revised propensity to buy. Based on this you can decide which bits of your portfolio are relevant to which segment and fine-tune your marketing accordingly.

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