Insights

K S Rajasekar, GM Marketing says "Our award-winning matchmaking algorithm (MIMA) helps deliver matches that are relevant to the customers. Our recommendation engine studies a ton of data including user preferences, expectations and behavior, not to speak of historic data. It helps deliver high value, boost the prospects of members in finding compatible matches and ultimately drives business results."

Marketers at HP, Motorola, Shinola - brands that have successfully rebranded - and elsewhere are finding that the great challenge and greatest opportunity facing...

Why not invest as much time in determining and then bolstering the core intangible – and what’s more irrational than that – aspects of your brand? The stuff that makes folks pick a red can of soda over a blue one. Both slake your thirst – a rational argument – but only one has made a global mark by standing for universal happiness. Only one is valued at $78billion.

Vocal for Local is trending in India post COVID lockdown. But country brand is a master brand for your products. Different countries have different perceptions amongst customers - positive or negative. Think of phrases like German Engineering, Indian IT, French Style. So choose your nationality wisely.

Have you had that chat yet? The one that goes, “I believe in marketing, but we really have to chop your budget”. Or, the...

True Story Target audience - Luxury property buyers Brand - yet to be established real estate company in that city Platform - FB ads The result - 350...

Advertising and Media in India, by Anant Rangaswami Our Guest Quizmaster for this Quiz is Anant Rangaswami Anant is currently the Editor of MELT, the advertising, media...

Highlights from a webinar conducted by Jessie Paul, Managing Director, Paul Writer on "Marketing in a digital first world" for the Social Entrepreneurs from...

Mitron, the Indian answer to TikTok has sadly been unmasked - after 5 million downloads - as code from Pakistan. The app has now been...

Kris Nicolaou Brain Box Labs Hiring a reputable SEO company to better your visibility in search engines is excellent, but they cannot increase your rankings alone....