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Technology Is The Heart Of Marketing… Rikant Pitti, COO, EaseMyTrip.com
One thing that will shape the future of Digital Marketing?
After being familiar with increasing power of mobile apps and social media, marketers are already...
Interview With Sanjay Tripathy, Sr. EVP – Marketing, Product, Digital and E – Commerce,...
In your own words, how do you describe a `hot' brand?
A Hot brand is actually the one, which can stay cool and connected to...
Interview With Deepali Naair, Chief Marketing Officer, Mahindra Holidays & Resort India Limited
In your own words, how do you describe a `hot' brand?
In an environment as charged up as today’s, a brand needs to be on...
To Inspire Employees, Speak Their Language
Most employees are going through the motions at their jobs. To re-engage them, leaders must translate organisational objectives into meaningful aims.
At a quarry, outside...
10 Things Marketers Should Know About Carat’s Prediction On Global Advertisement Market Of 2014...
Global ad spends to grow by 5 percent in 2014-15 with market optimism demonstrated through strong global and regional forecasts, states Carat, the leading...
Mumbai Brand Summit: Anaggh Desai, Co-Founder, 1+99 Customer Experience Design Consultancy
In your own words, how do you describe a `hot' brand?
One whose behavior is the same as what it communicates, consistently and is platform,...
The Future Is Now: 4 Rules For The Post-Advertising Age
With abject apologies to the young Bob Dylan, nobody in adland needs a weatherman to know which way the wind blows these days. It...
Mumbai Brand Summit: Girish Shah, EVP Marketing & Sales, Godrej Properties Ltd.
In your own words, how do you describe a `hot' brand?
What makes a brand “HOT” is looking at the Bigger Picture. A Hot brand...
Mumbai Brand Summit: Devendra Chawla, President, Food Bazaar – Future Group.
In your own words, how do you describe a `hot' brand?
Hot brands are brands that are always on the top of the mind of...
Mumbai Brand Summit: Dhunji S. Wadia, President, Everest Brand Solutions
In your own words, how do you describe a `hot' brand?
A hot brand is one which people can’t stop talking about. You know your...