Home Insights Interviews In Conversation with Rajat Mehta, Group EVP and Country Head: Brand &... InsightsInterviews In Conversation with Rajat Mehta, Group EVP and Country Head: Brand & Retail Marketing, Yes Bank By Paul Writer - October 6, 2014 Paul Writer talks to Rajat Mehta, Group EVP and Country Head: Brand & Retail Marketing, Yes Bank about the importance of Customer Centricity and the Matrix useful in Customer Engagement. RELATED ARTICLESMORE FROM AUTHOR Insights Marketing Strategy for B2B: 2 Rules | Malcolm Frank for Paul Writer Hot 50 Brands Simi Sabhaney, Dentsu India: Interview Insights International Women’s Day Interview with Shilpa Dureja Puri General Manager – Digital Samsung India LEAVE A REPLY Cancel reply Please enter your comment! Please enter your name here You have entered an incorrect email address! Please enter your email address here Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.