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The Future Is Now: 4 Rules For The Post-Advertising Age
With abject apologies to the young Bob Dylan, nobody in adland needs a weatherman to know which way the wind blows these days. It...
Mumbai Brand Summit: Girish Shah, EVP Marketing & Sales, Godrej Properties Ltd.
In your own words, how do you describe a `hot' brand?
What makes a brand “HOT” is looking at the Bigger Picture. A Hot brand...
Mumbai Brand Summit: Devendra Chawla, President, Food Bazaar – Future Group.
In your own words, how do you describe a `hot' brand?
Hot brands are brands that are always on the top of the mind of...
Mumbai Brand Summit: Dhunji S. Wadia, President, Everest Brand Solutions
In your own words, how do you describe a `hot' brand?
A hot brand is one which people can’t stop talking about. You know your...
The Perils And Pleasures Of Perfectionism
Is being a perfectionist a bonus in business? Bev James considers...
As a coach and business mentor I am blessed to work with very different...
8 Things Marketers Should Know On The State Of Mobile Advertising
Mobile is the primary device for users and India is already leading in it. While India is the fastest growing smartphone country in Asia...
Four Lessons for Turning Around a Declining Business
The movie theatre business offers insights as to how firms can find new opportunities for turning around dying businesses by understanding consumers and their...
Affluent Indians To Increase Discretionary Spending Next Year, at a Rate Second Only to...
Sixty per cent of affluent consumers in India have plans to increase their discretionary spending in the coming year, second only to China, according...
Reigning As The Entrepreneur of Your Destiny
When you grow up no one prepares you for the perpetual question of determining what you will be. As women this becomes a persistent...
Inviting India’s Social Innovators for Business Acceleration
Marico Innovation Foundation has launched its fourth batch of its catalytic scale up platform, Social Innovation Acceleration Program (SIAP). Launched in 2011, SIAP helps...