Interview with Arun Malkani

Interview with Arun Malkani – CMO – Birla Sun Life Insurance Co. Ltd.  PW: As a marketer what would you say are your current priorities? AM:...

Interview with Anshu Bagai

Interview with Anshu Bagai – Director Marketing – Tupperware India PW: How important is technology for the success of the modern marketer? AB: We are currently...

Interview with Anjali Malhotra

Interview with Anjali Malhotra – Executive VP, Marketing - Dish TV PW: As a marketer what would you say are your current priorities? AM: For every...

Interview with Ajit Sharma

Interview with Ajit  Sharma – Head of Marketing- South Asia - Elsevier Health Sciences, A Reed Elsevier Group Company PW: As a marketer what would...

Interview with Abraham Alapatt

Interview with Abraham Alapatt – Senior Vice President & Head - Brand & Corporate Communication - Future Generali India Life Insurance & Future Generali...
Digital Media to Play an Integral Role in Realizing the ‘Connected India’

Digital Media to Play an Integral Role in Realizing the ‘Connected India’

Driven by increased internet penetration, wireless broadband and mobile technology, consumers and businesses are increasingly shifting their attention from the traditional marketing media: television,...

Social As You Make It

You believe in the premise that a brand is a person, it lives and breathes, you can say that a brand requires the same...
Five Steps to Success in Emerging Markets

Five Steps to Success in Emerging Markets

As the global market faces a massive geo-economic realignment, multinationals are having to rethink every aspect of the way they do business. What is the...

Innovative Marketer Dialogue

Paul Writer launches Innovative Marketer Dialogue ,  Video interview series with CMOs highlights marketing best practices Amitabh Tapadar Vice President and CMO TATA AIA...

Taste the New Corporate Team Building Recipe: Kitchen Wars

Whirlpool of India, a subsidiary of the Whirlpool Corporation, the world’s leading global manufacturer and marketer of major home appliances, and Something's Cooking Culinary...