1. From` internet of things’ to `internet of me’, how is technology helping you in doing your business better today?

Given we are in the business of Digital Marketing education, every function of our organization whether its sales, marketing or product development or even finance is fully driven by and dependent on technology. Here are few examples:
Our Digital Marketing certification programs are delivered completely online. We’ve literally stopped conducting classroom based programs.
Anyone in our organization can work from anywhere. For the point mentioned above, our customers can also learn from anywhere in the world.
Our sales & marketing teams completely rely on insights & data driven through analytics & crm solution for their day to day decision making.

2. IT Marketing is changing rapidly, what according to you can organizations do today to equip themselves better to adapt to these changes in shorter timelines?

Absolutely true. Change is the only constant when it comes to marketing in today’s world. The only way to cope up with this change is to be part of it by staying hands-on. It’s important that organizational culture welcomes and encourages experimentation to adapt to and leverage emerging IT Marketing trends. Or join our Digital Marketing program :).

3. What is one thing absolutely absolutely critical for the IT marketers who are in business today to be future ready?

Willingness to experiment and fail.

Profile: Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 14 years and is currently a Co-founder & CEO of Digital Vidya, Asia’s leading Digital Marketing training company. Pradeep is one of the most sought after international speakers on Digital Marketing and Entrepreneurship. His speaking assignments include ad-tech, SES (USA & India), World Social Media Summit at Kuala Lumpur, Social Media Workshops across Asia, Click Asia Summit, Global Youth Marketing Forum, TiEcon and NASSCOM India Leadership Forum. He writes on Entrepreneurship and Digital Marketing for Wall Street Journal, Inc & Entrepreneur Magazines. A graduate from IIT Delhi, Pradeep is a core member of the Global Committee at SEMPO USA, a non-profit that nurtures the growth of Digital Marketing globally. He also sits on the advisory board of Social Media Chambers Malaysia. His obsession for the digital medium has led him to believe that the Internet connectivity is more important than the water supply :). He’s a tweet away @PradeepChopra.


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