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Interview: IT Marketing Summit- Pradeep Chopra, CEO, Digital Vidya
1. From` internet of things' to `internet of me', how is technology helping you in doing your business better today?
Given we are in the...
Interview: IT Marketing Summit- Ashok Lalla, Global Head-Digital Marketing, Infosys
1. From` internet of things' to `internet of me', how is technology helping you in doing your business better today?
I am not sure one...
Interview: IT Marketing Summit- Rajesh Kumar, CMO – SAP Indian Subcontinent
1. From` internet of things' to `internet of me', how is technology helping you in doing your business better today?
IoT or closer to home...
‘The Customer is Always Right’ to ‘The Customer is Everywhere!’
The customer is always right…it’s a slogan anyone in the customer service industry is well aware of not to mention the trials and tribulations...
Digital Skills are the Golden Ticket in 2015
It’s no secret that digital skills are in short supply. In fact, while some three quarters of executives tell us their firm now has...
Don’t Get Spooked: Ghostbloggers Can Fuel Your Company Blog
You want to produce more content. You have a tremendous amount of thought leadership and expertise within your organization.
The problem? Your experts aren’t writers....
Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
I’m now about halfway through a series of conversations the Economist Intelligence Unit had with six marketing pundits who have shared with us their...
Holii Continue ‘POPPING’!
At Bangalore’s popular Garuda mall, Holii has ‘popped’ open a brand new kiosk,bursting with bright hues! Holii proves its trend setting spirit once again...
Revenue Marketing and All That Jazz!
Over the past few years, I’ve noticed a brisk change from the traditional marketing approach to a revenue marketing approach. Today’s CEO is looking...
The New Era of the Hybrid Marketer
I’ve had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the digital age....