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What to Do When Your Website Needs a Fresh Start
Coral Turner shares with The Next Women her experiences in developing a shiny new website for her brand.
Hello and thank you to all those...
A Behind-the-Scenes Analysis of Social Media Content Trends
Just for kicks, I recently took a Facebook quiz to see if I am more right-brained or left-brained. The results — split nearly down...
A Designer’s Guide to Gift Giving
The best gift I’ve ever given was a 1940s Parker 51 fountain pen. It was a birthday present to my best friend Taylor, a...
Most Trusted Brands 2014
The Economic Times published the list of India’s Most Trusted Brands in 2014 last week. Trust is clearly the most desirable for any brand...
Saurabh Srivastava, VP – Marketing & Product Strategy at ixigo.com talks about the Return...
How has technology helped in creating meaningful customer experiences? Give example.
In the last few years technology has revolutionised the way businesses across the world...
The Role of PR and Content Marketing in 2015
We just hired our first full-time PR person at Kapost. His name is Dan.
When we were hiring for the position, I remember cautiously warning...
Pity the Super-rich
The road to success is paved with more than just money. Finding enduring things that matter is one way of avoiding wealth fatigue syndrome.
The...
Toxic Clients: How to Spot One
I grew up on the story of how Infosys politely refused General Electric's unreasonable conditions in 1995 and walked away from their business when...
Row Your Boat Gently Down The Stream
The corporate world has become intense, cut-throat competition is the new norm and staying on top of your game is a necessity nowadays. Pressure...
Build it? Buying Niche Media May be Better
Why spend years building an audience for your brand if you can buy a turnkey niche media property?
When we need a new kitchen table,...