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An Innovation Reinvention for Incumbents
Established firms do not have to develop innovative capabilities entirely from scratch. By following a path blazed by designers, they can develop homegrown innovation...
What’s in a Name? From Royal Babies to Brands
What’s in a name?
Great question. Shakespeare’s Juliet contemplated this subject, trying to decide if Romeo’s surname really posed a problem when it came to...
…Yet another King’s Story – Marketing Wizard
Once there was King who loved being the authority (Most Kings did…:) ) and would always be unhappy and never content with what was...
Executing a Flawless Influencer Marketing Campaign
Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Today, the landscape is completely different. The most effective marketing campaigns...
Ten Ways to Become a Great Mentor
A great mentor is able to lead their mentee with empathy, sensitivity and patience, while constantly adapting to changing times and circumstances.
Mentoring is a...
How to Bring Trust and Credibility to Your Website
What if I told you that the lack of a seemingly insignificant content asset on your B2B vendor website will potentially cause 44% of...
Is Your Brand Positioning a Mirage?
Positioning: The Battle for Your Mind. A book that is a marketing classic. As it should be! After all, by the simple act of...
Stop E-Commerce Window Shopping And Actually Convert More Online Customers!
If you were an online store, what would you be? What would be most important to you? What would you look like? These are...
How to Do Paid Promotion on Twitter the Right Way
If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that...
Do Brands Really Listen?
I often wonder what marketers think of me as I bop around the internet or cruise through my nearest shopping center. What do my...