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Citizen Engagement in 2015: Narendra Modi uses Twitter to celebrate achievements
I follow the Indian Prime Minister, Narendra Modi on Twitter. Today, celebrating one year in office, he sent out a direct message (DM) to...
How Immersive Marketing Can Help You Tell a 360 Degree Story
The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other. Pale sunlight bounces off the 1950s-era silver napkin...
The 4Ps of App Marketing Strategies
For those of you who grew up with post-Kotler text books the 4Ps are Product, Place, Promotion and Price. If the product is the...
7 Lessons Learned While Growing Our Blog to 800,000 Visits in 60 Days
Canva’s blog, Design School, was successful when I joined the team. Within 60 days of its November 8, 2014 launch, it was getting 269,714...
An Innovation Reinvention for Incumbents
Established firms do not have to develop innovative capabilities entirely from scratch. By following a path blazed by designers, they can develop homegrown innovation...
What’s in a Name? From Royal Babies to Brands
What’s in a name?
Great question. Shakespeare’s Juliet contemplated this subject, trying to decide if Romeo’s surname really posed a problem when it came to...
…Yet another King’s Story – Marketing Wizard
Once there was King who loved being the authority (Most Kings did…:) ) and would always be unhappy and never content with what was...
Executing a Flawless Influencer Marketing Campaign
Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Today, the landscape is completely different. The most effective marketing campaigns...
Ten Ways to Become a Great Mentor
A great mentor is able to lead their mentee with empathy, sensitivity and patience, while constantly adapting to changing times and circumstances.
Mentoring is a...
How to Bring Trust and Credibility to Your Website
What if I told you that the lack of a seemingly insignificant content asset on your B2B vendor website will potentially cause 44% of...