Paul Writer

...Yet another Kings Story - Marketing Wizard

…Yet another King’s Story – Marketing Wizard

Once there was King who loved being the authority (Most Kings did…:) ) and would always be unhappy and never content with what was...
Executing a Flawless Influencer Marketing Campaign

Executing a Flawless Influencer Marketing Campaign

Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Today, the landscape is completely different. The most effective marketing campaigns...
Ten Ways to Become a Great Mentor

Ten Ways to Become a Great Mentor

A great mentor is able to lead their mentee with empathy, sensitivity and patience, while constantly adapting to changing times and circumstances. Mentoring is a...
How to Bring Trust and Credibility to Your Website

How to Bring Trust and Credibility to Your Website

What if I told you that the lack of a seemingly insignificant content asset on your B2B vendor website will potentially cause 44% of...
Is Your Brand Positioning a Mirage?

Is Your Brand Positioning a Mirage?

Positioning: The Battle for Your Mind. A book that is a marketing classic. As it should be! After all, by the simple act of...
Stop E-Commerce Window Shopping And Actually Convert More Online Customers!

Stop E-Commerce Window Shopping And Actually Convert More Online Customers!

If you were an online store, what would you be? What would be most important to you? What would you look like? These are...
How to Do Paid Promotion on Twitter the Right Way

How to Do Paid Promotion on Twitter the Right Way

If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that...
Will buy anything at Target–PING!

Do Brands Really Listen?

I often wonder what marketers think of me as I bop around the internet or cruise through my nearest shopping center. What do my...
Rohit Bhargava

Rohit Bhargava Shares How To Spot Trends in the Non-Obvious

With the launch of Non-Obvious: How to Think Different, Curate Ideas & Predict The Future, Rohit Bhargava adds his fifth book to the best-seller...
Are You Cultivating Loyal Customers

Are You Cultivating Loyal Customers?

Cultivating relationships and building a sustained dialogue pays, at least in the Retail business! It is time to sit up and take notice of...