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BBS Speaker 2015: Meena Ganesh, Co-Founder & CEO of Portea Medical
What according to you makes a brand `hot'?
Authenticity is a key brand attribute that stands the test of time and ensures today’s ‘hot’ brand...
Vishal Chaddha – Business Head Media Marketing, HT Media speaks on “OneIndia”
Vishal Chaddha – Business Head Media Marketing, HT Media speaks on “OneIndia”
Why did HT Media, Ananda Bazaar Patrika Group and The Hindu come together...
AdReview: Flipkart New Wish Advertisement
If the objective is to say that everything you wished for can be bought on Flipkart, then the ad works very well. The ad...
AdReview: Faasos.com Radio Ad for App
Faasos.com a roll delivery firm that as per their site describes themselves as "Freshly made, desi wraps delivered in super quick time. That's Faaso's....
Want to Create a Blue Ocean? Avoid These Six Red Ocean Traps: INSEAD
Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers and investing heavily...
Essential Skills for the New-Age Marketer
According to the 2015 CMO Survey sponsored by Duke University’s Fuqua School of Business, and McKinsey, Inc, marketers are optimistic about the business growth and economic...
If I were CMO of Maggi India: How to Manage a Crisis
Maggi for me brings up warm memories of cooking on a hotplate in a hostel room, eating with friends at roadside hangouts, and more...
The Various Lifecycle Species: Which One Are You?
Quiz time!—Put on your thinking caps and answer me this:
What one thing can help you achieve these three things?
Generate more leads
Do more upselling and...
AdReview: Videocon Ad Effectiveness #indiakerang
The new Videocon ad, perhaps inspired by Swacch Bharat, shows people from across India putting their clothes which have gotten dirty due to various...
Social Media: What You Need to Budget for in 2015
Social media engagement is an inexact science, but with its significance in the business world continually growing, there are more factors to consider when...