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Momentary Optics or Sustained Engagement: Marketer’s Must Choose Now
I recently got a request from a Real Estate client to build a campaign around Father’s Day! Now, wishing the men in your database...
Dear Sales, Marketing Automation Is for You, Too!
With a name like “marketing automation”, it’s not surprising that sales teams are confused about this type of platform. As a member of the...
BBS Speaker 2015: Amuleek Singh, Founder and CEO, Chai Point
What according to you makes a brand `hot'?
When its starts having an emotional anchor. And gradually acquires a persona around its offerings or products.
A...
What Every Marketer Can Learn From Listening To Mr. Amitabh Bachchan Speak?
I recently saw a video interview with Mr.Amitabh Bachchan and found it an enjoyable watch. The interview conversation stayed with me long after I...
Shibani Mishra, Chief Marketing, Indus League Clothing Speaks on ‘hot’ Brands
What according to you makes a brand `hot'?
Consumers are the ones that make the brand hot & cool both ! And that happens when...
BBS Speaker 2015: Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited
What according to you makes a brand `hot'?
The ability to engage with consumers and become a part of their life narrative.
A `hot' brand within...
BBS Speaker 2015: Meena Ganesh, Co-Founder & CEO of Portea Medical
What according to you makes a brand `hot'?
Authenticity is a key brand attribute that stands the test of time and ensures today’s ‘hot’ brand...
Vishal Chaddha – Business Head Media Marketing, HT Media speaks on “OneIndia”
Vishal Chaddha – Business Head Media Marketing, HT Media speaks on “OneIndia”
Why did HT Media, Ananda Bazaar Patrika Group and The Hindu come together...
AdReview: Flipkart New Wish Advertisement
If the objective is to say that everything you wished for can be bought on Flipkart, then the ad works very well. The ad...
AdReview: Faasos.com Radio Ad for App
Faasos.com a roll delivery firm that as per their site describes themselves as "Freshly made, desi wraps delivered in super quick time. That's Faaso's....