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Shibani Mishra, Chief Marketing, Indus League Clothing Speaks on ‘hot’ Brands
What according to you makes a brand `hot'?
Consumers are the ones that make the brand hot & cool both ! And that happens when...
BBS Speaker 2015: Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited
What according to you makes a brand `hot'?
The ability to engage with consumers and become a part of their life narrative.
A `hot' brand within...
BBS Speaker 2015: Meena Ganesh, Co-Founder & CEO of Portea Medical
What according to you makes a brand `hot'?
Authenticity is a key brand attribute that stands the test of time and ensures today’s ‘hot’ brand...
Vishal Chaddha – Business Head Media Marketing, HT Media speaks on “OneIndia”
Vishal Chaddha – Business Head Media Marketing, HT Media speaks on “OneIndia”
Why did HT Media, Ananda Bazaar Patrika Group and The Hindu come together...
AdReview: Flipkart New Wish Advertisement
If the objective is to say that everything you wished for can be bought on Flipkart, then the ad works very well. The ad...
AdReview: Faasos.com Radio Ad for App
Faasos.com a roll delivery firm that as per their site describes themselves as "Freshly made, desi wraps delivered in super quick time. That's Faaso's....
Want to Create a Blue Ocean? Avoid These Six Red Ocean Traps: INSEAD
Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers and investing heavily...
Essential Skills for the New-Age Marketer
According to the 2015 CMO Survey sponsored by Duke University’s Fuqua School of Business, and McKinsey, Inc, marketers are optimistic about the business growth and economic...
If I were CMO of Maggi India: How to Manage a Crisis
Maggi for me brings up warm memories of cooking on a hotplate in a hostel room, eating with friends at roadside hangouts, and more...
The Various Lifecycle Species: Which One Are You?
Quiz time!—Put on your thinking caps and answer me this:
What one thing can help you achieve these three things?
Generate more leads
Do more upselling and...