B2B Marketing Research: How CMO Roles Need to Evolve

B2B Marketing Research: How CMO Roles Need to Evolve

Forrester Research recently conducted a joint study with the Business Marketing Association (BMA) that we at CMI were greatly interested in reading: B2B CMOs...
For The Modern Marketer, Hearing (Market) Voices Is a Good Thing

For The Modern Marketer, Hearing (Market) Voices Is a Good Thing

CMOs make a strong case that marketing should represent the “voice of the customer” for their companies but, in my opinion, that doesn't go...
The Missing Ingredient in Tech Marketing: A Human Connection

The Missing Ingredient in Tech Marketing: A Human Connection

Technology, and marketing technology, has been a consistent and much-loved part of my career. I consider myself fortunate to have worked on the IBM...
Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution

Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution

I’ve just looked at my inbox. I’ve been out of the office for 2 days this week and have accumulated 411 unread emails. A...
Desi CMO Sequel: From Maximum City to the Big Apple