Experimenting with Social Media Programs are Over

Days of Experimenting with Social Media Programs are Over – Now What?

The early days of experimenting with social media programs are over; the focus now is not only about fans and followers but also about...
Organizations

Curiosity Didn’t Kill The Cat, It Created The Mousetrap

Chimpanzees do it. Birds do it. Rubberneckers do it.“Everybody is curious,” declares Dr. Henry Weisinger, author of the best-seller Nobody’s Perfect. “It’s an instinct...
Digital Eyes

Digital Eyes and Runners Legs

I haven't blogged in a while and 140 characters don't come as easily as they used to. Not for lack of stories, experiences or...
Marketing Technology

What Marketing Technology Frontrunners Do that Laggards Don’t

Leaders in the use of marketing technology are different than the rest of us. As last month’s post showed, they accumulate a different mix...
Should I

A CSR Dilemma: “Should I Stay or Should I go”

There are many immortal song lyrics but, for someone who lived through the 80’s, few can trump The Clash’s iconic “Should I stay or...
Shafalika Saxena

CMO Interview-Shafalika Saxena, Microsoft India

Restless. Resilient. Irreverent. Fascinated by people and the choices we make, Shafalika Saxena understands the upsides of risk and the downsides of playing it...
Social Networks

Why Social Networks Are Better Than Emails For Enterprise Collaboration?

This is a guest post by Vipin Thomas, Product Manager at MangoSpring on how enterprise social networks can help simplify work as email’s current form, as a...
Why Your Brand Storytelling Must Start With Human Resources

Why Your Brand Storytelling Must Start With Human Resources

Recently, Joe Pulizzi wrote a post on the 12 Roles Essential to the Future of Content Marketing. In it, he listed the new roles...
tata nano

Tata Nano – Fizz or Fizzle?

I love the ABCD model of analyzing a product. A - stands for Added Value. Definitely the NANO scores very high here, in terms of functionality...