Goodbye Advertising, Hello Mickey Mouse

Goodbye Advertising, Hello Mickey Mouse

You’re more likely to reach the summit of Mount Everest than click on a banner ads. The next generation will consume most of their...
Kamal Sagar, Founder, Total Environment

Interview With: Kamal Sagar, Total Environment

Total Environment homes are known for their customized spaces and sensitive detailing. Founded by Kamal Sagar and Shibanee Sagar, Principal Architects & Directors of...
Adapting your B2B Social Media Strategy

Adapting your B2B Social Media Strategy

We live in an interconnected world where technology has passed baton in the hands of empowered consumers, who decide the fate of brands. The...

150+ Real Estate marketers converge at Paul Writer’s Great Indian Marketing Summit – Realty...

The Great Indian Marketing Summit - Realty Edition brought together the real estate industry's top leaders and decision-makers to discuss trends, debate ideas, and...

100+ Real Estate Leaders to Meet at Paul Writer’s Real Estate Marketing Conference and...

Brigade, Bhartiya, Casa Grande, Emaar MGF, IndiaProperty, Sobha, Mantri, Total Environment confirmed as speakers The Great Indian Marketing Summit - Realty Edition on June 21...
Social Networking

Social Networking Could Have Saved Kodak

Thanks to social networking, the recent past witnessed hyper-communication in most of the fields with different ideas and views flowing through. We know that...
Content Creation

4 Ideas for Crowdsourcing Content Creation and Promotion

You hear a lot of talk these days about crowdsourcing — the idea of using a large online community to complete tasks as diverse...
Personal

Message to Mobile Operators: Monetize Personal Data

As the exchange of personal data becomes a lynchpin of the modern business model, mobile operators are confronted with new challenges and opportunities. At...
IPL

IPL and the Spot Fixing Scandal: How will the Brand be Impacted?

Many pundits have weighed in on this question – some have taken a pricing view of the brand and said that sponsors and advertisers...
Meera Harish, Hidesign

In Conversation With: Meera Harish, Hidesign

Meera Harish Hidesign  This interview was done with Meera Harish when she was Vice President-Sales & Marketing at Tata Coffee Ltd. Meera Harish is a senior management...