Indians Prefer Making In-app Purchases from their Mobile Messaging Apps

A-first-of-its-kind study conducted by InMobi, the world’s largest independent mobile advertising platform, to understand the consumer behavior of mobile messaging apps on smartphones in...

Delhi Brand Summit: Rajesh Kumar, Head of Marketing (Indian Subcontinent), SAP

1. In your own words, how do you describe a 'hot' brand? I feel that brands are about story telling. Hot brands use relevant story...

Delhi Brand Summit: Narayan Devanathan, Executive Vice President / National Planning Director, Dentsu India...

1. In your own words, how do you describe a `hot' brand? I’d say a hot brand understands the difference between a fad and being...

Business Strategy: Are You Inside-Out or Outside-In?

An ideological gulf has opened in today’s business world, between companies that look outward for long-term value and those relying on internal resources. “Look at...

Lead Generation and the Purchase Funnel: How Social Media Can Influence Both

Though Lead Generation sounds like it might be complicated, it actually couldn’t be more straightforward. Just as a telemarketer needs a list of numbers...
How Can Marketing Own The "Integration" Plank As It Nudges Higher Onto The Boardroom Agenda?

How Can Marketing Own The “Integration” Plank As It Nudges Higher Onto The Boardroom...

Integration as a key trend in marketing is nothing new and my purpose in this article is not to add to the more than...
Why Advertising And Marketing Will Always Be About Great Story Telling

Why Advertising And Marketing Will Always Be About Great Story Telling

They say Mad Men are inspired by Art! They say that Ad guys function solely on sips of coffee, coke, Red Bull or a...

Why Indian Marketers Should Be Interested In Facebook’s New Advertisement Around Missed Call

Facebook had a solid second quarter. The social network giant now has 1.07 billion mobile monthly users, and 654 million daily mobile users. That...

Delhi Brand Summit: Anita Nayyar, CEO, Havas Media Group, India and South Asia

1. In your own words, how do you describe a `hot' brand? The term "HOT" in itself is self explanatory. Anything HOT stays top of...

Business Leaders, How Self-Aware Are You?

In hindsight I should’ve anticipated there’d be a backlash. You can’t put “Provocateur” into your LinkedIn title without expecting some provocation to come back at...