11 Stats That Every Indian Digital Marketer Should Know About Indian Social, Digital And...

We Are Social in its latest report – Social, Digital and Mobile in India 2014 has highlighted some very interesting stats that we think...

Marketing An Independent Feature Film

Aside from my day job of marketing of software services, I’m also helping a friend to promote his upcoming independent Kannada feature film “A...
Google, Don’t Break My Heart With Shoddy Marketing

Google, Don’t Break My Heart With Shoddy Marketing

Marketing has had, historically, a bad rap for being — how do I say this diplomatically? — creative with the truth. Not necessarily lying...

Education By Travel

It is widely acknowledged that experiential learning helps absorb and internalise knowledge better. Personally, I am a big proponent of this principle leading to...

In Conversation

Canon Business Services (CBS) is the latest offering from Canon India. With the launch of this new service, Canon's Office Imaging Solution Division (OIS)...

Hands Up. Who Wants to Be An Innovator?

Back when I started my career (or when dinosaurs ruled the earth) there was a very different perspective of innovation and innovators.They were an...

Interview with Mohit Ganju

Interview with Mohit Ganju, CMO for IndusIND Bank PW: As a marketer what would you say are your current priorities?MG: As a marketer, it is...

Interview with Sanjay Tripathy

Interview with Sanjay Tripathy, Executive Vice President at HDFC LifePW: In your organization how has technology played a role in customer acquisition or retention?ST:...

Interview with Sanjeev Kapur

Interview with Sanjeev Kapur, CMO of Citi India PW: How important is technology for the success of the modern marketer?SK: Technology has always played a...

Interview with Anisha Motwani

Interview with Anisha Motwani, Director and CMO at Max New York Life PW: How important is technology for the success of the modern marketer?AM: To...