Beating the Incumbents with a Fraction of Their Budget

The incredible success of a small anti-graft political party in India is a lesson in organisation design. It is rather fitting that the party symbol...

Running Teaches You to Succeed

10km in 68 minutes – the timing of my first race. Not impressive for seasoned runners who would complete that in less than 30minutes...

The Psychology of Pricing: Customers Prefer Round Numbers

Bottom Line: Despite the prevalence of 99-cent stores and $1.99 price tags, consumers appear to favor round numbers when paying for goods and services....

The Future of Commerce

It’s now possible for you to maintain a reasonable diet and lifestyle without stepping outside your home.  You can ship in digital entertainment, and...

Can “Brand” Tehelka Survive the Public Falling from Grace?

An often asked question in these days of celebrity brands and sponsorships is whether scandals attached to celebrities will destroy their sheen of glamour...
Managing a Global Brand

Managing a Global Brand

As marketers in today’s world, we are faced with the growing challenge of creating not only domestic marketing strategies, but strategies for going abroad...

Amazon, Anchormen and Asymmetrical Marketing

Tip of the hat to Jeff Bezos. A new “behind the scenes” book coming out. Some pretty decent share price figures. And, arguably, the Retail sector...

What Brands Can Learn From Nokia NZ Twitter Fiasco

It’s not often that a brand tweets ‘F*** you’ to its followers and gets away with it. But, when Nokia New Zealand tweeted these...

Advertising 2020

Predicting the future is fraught with problems. At best, one can look at shape of things to come based on the present. However, if...