Hello! How may I help you today? 5 Tips on Creating a Successful Chatbot

With IoT, Machine Learning, AI and Automation spreading over the digital landscape swiftly, businesses are able to enhance their customer experience and meet the...

Around the World in 3 Ads: Snickers, McDonald’s & Amazon

Welcome back to our new segment Around the World in 3 Ads! For our second episode, we're looking at ads from Snickers, McDonald's and...

What Does GDPR Mean? And 3 Tips to be GDPR Compliant

The EU GDPR law protects the data privacy of citizens across Europe. Any violation of GDPR affecting the data subject can lead to the...

Around the World in 3 Ads: Nike, Tide & Dove

Paul Writer is excited to introduce our showcase for international ads. Every fortnight, we'll be looking at three interesting ads from around the world....

Ad Review: Bittersweet or Just Sweet Nostalgia in #YouAreMyParleG Campaign?

You can't have lived in India without having heard of Parle-G biscuits. The little girl who is the face of the brand is adored...

Levi’s #IShapeMyWorld Focuses on Unstoppable Women

Dedicated to all those unstoppable women, who have shaped their world For International Women's Day 2017, Levi's released a campaign titled #IShapeMyWorld. Focusing on influencers...

InstaWhoppers: Burger King Instagrams Their Way To Consumers

Would you move out for a burger?  Burger King's diverse marketing has been making headlines for its innovation. Their interaction with Wendy's (a competitor) went viral...

Mum’s The Word: 5 Mother’s Day Ads You Must Watch

Ever heard about a job with no pay, where you're on duty 24/7 and will have to undergo severe changes, physically and mentally? Cardstore...

Just Swiggy It: Swiggy’s Digital Campaign Hits A Six This IPL Season

Following their first-ever digital campaign, Swiggy launched six ads for the IPL season. Each ad features an aspect they offer, like 'no minimum order', 'lightning...

Ad Review: Is Lifestyle’s Ad #ImperfectlyPerfect Girl Perfect?

Women in ads are usually doing either of two things: cleaning something, or looking beautiful. If they're not the protagonists of the ad, they're...