Belson Podcast

Akasa Air is the latest airline to launch in India!  In this podcast with Belson Coutinho, co-founder of Akasa Air, Jessie and Vaishnavi discuss the launch of this new airline and the design philosophy behind the business.  Belson brings a wealth of experience in customer experience having worked with VFS and Jet Airways amongst others.

Akasa Air: Low cost, high on experience

Low cost carriers have been around for quite some time now, and as their popularity continues to grow there are always new innovations coming out. One such innovation is Akasa Air’s inclusive design philosophy which includes elements across channels.  Creating an inclusive design is essential for Akasa Air as it takes into consideration different user segments such as first-time flyers, those who are more comfortable in the local language, etc.

Belson Coutinho co-founder of Akasa Air is committed to designing a better flying experience for all of its passengers. That’s why they’ve adopted an inclusive design philosophy that enables them create unique and comfortable experiences, including the airline check-in counters, uniforms and smoothly flowing digital interfaces.

What is Inclusive Design?

Inclusive design is the design of products and services that take into account the needs of people with different abilities. It’s about making sure that everyone can use your product or service, regardless of their circumstances. When done well, inclusive design not only benefits those with impairments or disabilities; it makes products and services better for everyone.

Why is Inclusive Design Important?

There are two main reasons why inclusive design is important: first, because it’s the right thing to do; second, because it makes good business sense.

By creating products and experiences with everyone in mind, businesses can create better experiences for all their customers while also opening up new markets and opportunities for growth.  By investing money into these ideas early enough during the development cycle they can offer a uniquely enjoyable customer experience unlike any other airline out there.



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