Paul Writer


Failed Video Learnings

Video consumption is on the rise and is one of the essential parts of the content marketing strategy. So after creating one such marketing video which failed, here are the top 3 learnings.
Google Duo

Rewind 2018 Ad Review: #BeThere with Google Duo Advertisement

With over 500 million downloads, Google Duo advertisement seems to have become more popular over the past few months. Their ad campaign #LetsDuoIt that seemed...

9 Games from a 90’s Childhood

With the release of the Nintendo Switch and rapid developments in VR, gaming is seeing a boom like never before. India in itself is...
Swiggy’s Latest Ad Delivers Food for Thought #WhatsInAName

Ad Review: Swiggy’s Latest Advertisement Delivers Food for Thought #WhatsInAName

Zomato and Swiggy are in a race to be the front-runners in the FoodTech Market‒ a spot Swiggy just might win with their heartwarming...

How Has Gamification Become an Intrinsic Part of Our Experiences?

I remember a time when I was obsessed with Super Mario Brothers. Coming home from school, I would spend hours (as Mario) running and...

Are you Prepping for Amazon Prime Day?

Shoppers love the ‘buy one, get one free’ offers, but there’s nothing shoppers love more than a good sale! A sale where you can...

Ad Review: How Bright is Ikea’s Make Everyday Brighter Campaign?

Who hasn't heard about the multinational furniture-retail company, Ikea, founded in Sweden? Ikea is set to open their first ever store in India on...

Video Report: TorcAI Webinar: Is GDPR the end of ‘data-driven marketing’?

Read the full report here, and our interview with Raghavendra Agarwala, CTO of TorcAI here.

Video Newsletter: Deepi- Why Bring Back Tipping?

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IGTV and the Content Conundrum

A new product launch is the most nerve-wracking event in the life of a working professional. Whether you belong to production, marketing or sales,...