InstaWhoppers: Burger King Instagrams Their Way To Consumers

Would you move out for a burger?  Burger King's diverse marketing has been making headlines for its innovation. Their interaction with Wendy's (a competitor) went viral...

Mum’s The Word: 5 Mother’s Day Ads You Must Watch

Ever heard about a job with no pay, where you're on duty 24/7 and will have to undergo severe changes, physically and mentally? Cardstore...

Just Swiggy It: Swiggy’s Digital Campaign Hits A Six This IPL Season

Following their first-ever digital campaign, Swiggy launched six ads for the IPL season. Each ad features an aspect they offer, like 'no minimum order', 'lightning...

Ad Review: Is Lifestyle’s Ad #ImperfectlyPerfect Girl Perfect?

Women in ads are usually doing either of two things: cleaning something, or looking beautiful. If they're not the protagonists of the ad, they're...

Making Your Mark Online

The internet and digital media are evolving at a rapid pace, and already they hold so much sway over our everyday lives. It only...
Thums Up and Marvel team up

A World of Infinite (Marketing) Possibilities with Avengers: Infinity War

'Do You Dare Remove Thanos?' Lucky you if you did. The ones who did were the lucky few who were rewarded with a free ticket to...

Ad Review: Is it too Late Now to Say Sorry? Facebook’s Timely Apology

Who hasn't heard about Cambridge Analytica? The scandal that exposed the shockingly low security of data, and how data is used as a tool for...

The Hotstar-IPL Follow-Up Piece

Two weeks ago, when IPL 2018 was just kicking off I had written this piece around Hotstar’s business model in general and what IPL could...

Ad Review: Is LinkedIn’s Recent Campaign Inspired by High School Musical?

  There's a famous song from the teen movie series 'High School Musical' titled 'We're all in this together.' LinkedIn's new campaign #InItTogether, it would...

Ad Review: Pregakem’s Parenthood is for All

Pregakem known for their ad featuring celeb duo Riteish Deshmukh and Genelia D'souza, recently released an interesting ad featuring a deaf and mute couple. The older ad...