In this segment of ‘Beyond Pink’, we talk to Huma Asgar, Director, Doodle Collection which is a retail brand of stationery. Her expertise in the field of art and designing allows her to take profitable decisions and serve the best to their end customers. Knowledge of 14 years of service and the wisdom of the industry she carries makes her to be the best in the industry.

Essentials for a business meeting.

Punctuality and undivided attention. Unfortunately, sometimes its hard to practice, but I’m trying my best. Besides that, a book as I always recap by making notes. It just helps me for future referencing.

Your everyday guide to stay fit & healthy.

Walking and eating healthy. Fortunately, that’s a routine I have managed to stick to. I have very hectic days, juggling many things and I find getting outdoors for an hour everyday is a great way of de-stressing and I enjoy this time with myself.

What is your power dressing mantra?

It’s simple and understated but definitely not casual. If I had it my way, I would wear black everyday of my life. I don’t follow too many trends but as long as I like what I’m seeing in the mirror, that’s good enough for me.

One thing that one will find on your work desk

Definitely my cup of green tea and my To-do list.

One gadget that you cannot do without @work

My phone, but post working hours it’s something I really try to keep away from.

Profile: Huma Asgar is Director, Doodle Collection and Almats Branding Solutions. She has been part of Almats for the last 14 years. After attaining the expertise in Print and Branding Solutions, 3 years ago, they ventured into the field of retail and created Doodle Collection, a sister concern. Doodle Collection, is a range of fun, chic and elegant range of premium diaries. The tagline reads “The Joy Of Writing” that encapsulated the core value of this fun brand and brings back the old age value of writing that now has become digital. It’s something she is extremely passionate about and calls it her third baby. She is backed by an equally passionate team who share the same vision and that just makes all the struggle and stress lighter and the smallest victory leads to big celebrations. She has studied Interior designing and says “I never imagined I would be doing what I’m doing today, but I knew for sure, I would be doing something I thoroughly enjoyed”.



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