Paul Writer

62% of Workers Would Now Turn Down a Job Where Flexibility Was Not on...

Latest research by Regus, the global workplace provider, reveals that flexibility is a key value for workers who actually report that they would actually...

CMOs, Your Role Is Evolving . . . Are You Keeping Up?

I recently returned from an amazing vacation in the Galápago Islands where the impact of evolution is evident all around you. It was in the amazing...

Embracing Uncertainty for Innovation

It has been said that the purpose of organisation is to eliminate uncertainty. Is this stifling the ability to innovate? I recently spoke with the...

Apps in Your Pocket with Sujan Roy, Tata Motors

Sujan Roy Head Marketing Services (International) Regional Head (South Asia) Tata Motors What are your 4 most frequently used apps? •Whatsapp- Whether it is work or play, nothing is...

Massively Scaleable Marketing For One

When a customer reaches out with a specific request, if this customer is valuable enough, most are able to fulfil it.  Marketers have also...

PRHUB | 10+ Years and Kicking! Discovering Organizational Growth?

Last year, I completed 10 and each time this milestone is announced, both internally and externally, people keep asking me one question in the...

Apps In Your Pocket: Ranjan Dutt, Bajaj Allianz Life Insurance

Ranjan Dutt Head Marketing Bajaj Allianz Life Insurance Co. Ltd.   What are your 4 most frequently used apps? Besides social networking apps like FB, Twitter, LinkedIn and Instagram...

Why Your Business Needs Omni-Channel Presence

If someone had told me two years ago that everything that I was doing back then would shift to apps, I would have laughed. Who...

Apps In Your Pocket: Siddharth Banerjee, Vodafone India

Siddharth Banerjee Senior Vice President- Marketing Vodafone India Ltd.   What are your 4 most frequently used apps? I would bucket the usage of Apps on my phone into...

Apps In Your Pocket: Rajiv Srivatsa, COO and Co-founder, Urban Ladder

Rajiv Srivatsa COO and Co-founder Urban Ladder What are your four most frequently used apps? About 80% of my time on mobile goes on various apps. While I...