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Should One Freak About Data Sharing Initiative Of Whatsapp?
WhatsApp in 2012: We don’t sell ads because ads are awful.
WhatsApp in 2016: We still don’t sell ads, however we will share your data with others...
The Rise Of The Modern Marketer – Interview with Sanjay Tripathy, Sr EVP –...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
This is How I Killed My CEO!!!
My narrative isn't fictional. It’s very real. At the same time, I wouldn't want to wish this on anyone.
A few years ago a friend...
The Rise Of The Modern Marketer – Interview with Gaurav Mehta, Chief Marketing Officer,...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
Are you a Marketer or Marketeer?
Over the weekend I got a LinkedIn request from a colleague with his description as an “ardent marketer”. Shouldn't it read as marketeer…or maybe not....
How To Respond To Negative Reviews
Why should businesses be responding to reviews? Responding to reviews is a great way to learn from and build goodwill with one of your...
The Rise Of The Modern Marketer – Interview with Abraham Alapatt, Chief Innovation Officer,...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
Apps in Your Pocket with Ronika Shah, Group Account Director, Digital Republik
Ronika Shah
Group Account Director
Digital Republik
My 4 Frequently Used Apps:
Evernote:
“Well prepared, is a battle half won”. My preparation is led by...
Red Book of Content Marketing Powered By Yorke Communications – Paul Writer Publication
Content is the lever that drives sales and marketing. Good content pulls in customers. Marketers understand this, with 66.1% of them investing in content...
Profits in a World of Zero Pricing
Prices are dropping. Or more accurately tending to zero. Automation, standardisation, artificial materials are all driving this trend to zero in certain categories. Even...