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How To Respond To Negative Reviews
Why should businesses be responding to reviews? Responding to reviews is a great way to learn from and build goodwill with one of your...
The Rise Of The Modern Marketer – Interview with Abraham Alapatt, Chief Innovation Officer,...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
Apps in Your Pocket with Ronika Shah, Group Account Director, Digital Republik
Ronika Shah
Group Account Director
Digital Republik
My 4 Frequently Used Apps:
Evernote:
“Well prepared, is a battle half won”. My preparation is led by...
Red Book of Content Marketing Powered By Yorke Communications – Paul Writer Publication
Content is the lever that drives sales and marketing. Good content pulls in customers. Marketers understand this, with 66.1% of them investing in content...
Profits in a World of Zero Pricing
Prices are dropping. Or more accurately tending to zero. Automation, standardisation, artificial materials are all driving this trend to zero in certain categories. Even...
The Entrepreneur Journey- GuruKool: Deepak Sakhuja, Co-Founder, Ripple Links
Deepak Sakhuja & Payal Sakhuja
Co-Founder
Ripple Links
Trigger that led to your entrepreneurial journey
We had always wanted to start up on our own, create a new standard...
Three Predictions On How The Service Desk Of Future Would Look Like
What happens when you call your bank? The first few seconds go into verifying your account number with a PIN, and then an agent...
What To Learn From Youtube’s Top 10 Ads In H1 2016?
Halfway into 2016, brands video ads scorecard is out. Let’s look at which brands got it right.
Google has published a list of top 10...
Why HR Needs a Brand Revamp
Corporate HR is under threat - faced with competition from outside vendors and growing internal pressure to outsource non-valued added activities. Can then the...
How Fixing Your Customers Little Worries Is A Big Marketing Win
Dear Customer,
We will remember the BIG small things for you.
Yours sincerely
That’s the simple promise brands should make when trying to garner customer...