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An “Absolute” Strange Explanation of Marketing
An act or a process of appealing to our survival instincts, triggering dopamine & endorphin releases and building artificial context, so that our 'primed'...
Three Cheers to Awesome Brands
I spent the last weekend thinking about what makes brands awesome. Why do SOME brands also catch the attention of customers across the world? What makes...
The Rise Of The Modern Marketer – Interview with Snehal Mantri, Director – Marketing...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
When Social Media Doesn’t Work For You – 5 Reasons Why
We’ve all been there, done that, and gotten our hands burned in the process of doing that. I’m talking about spends, creatives, campaigns and...
Quick Chat with Gitanjali Budhrani, Co-founder, Sazerac Hospitality
Gitanjali Budhrani
Co-founder
Sazerac Hospitality Pvt. Ltd.
Quick chat with Gitanjali Budhrani, Member of Dwenindia
A female entrepreneur you admire and why?
I admire all women entrepreneurs, as women have so many roles...
Quick Chat with Aditi Balbir, Founder & CEO, V Resorts
Aditi Balbir
Founder & CEO
V Resorts
Quick chat with Aditi Balbir, Member of Dwenindia
A female entrepreneur you admire and why?
Jane Wurwand of Dermalogica. Her's is a fairy-tale success story,...
The Rise Of The Modern Marketer – Interview with Devndra Chawla, Group President –...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
Three Core Functionalities for Multi-Channel Marketing
Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Since campaign success is largely tied to consistently getting...
Before Marketing: What To Do When You Don’t Have Marketing
The problem
Marketing, in many instances, comes in too late in the development process. Regardless of size, age, industry or solution type, most organizations first...
Omni-channel Strategy for Digital | Patanjali Jeans
Yo!
I was in Delhi yesterday co-hosting with Microsoft a CMO Roundtable on Omni-channel Strategy for Digital. We had a lovely group of participants from...