Menu
Marketing Modification!
At Paul Writer’s CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a group of marketers...
PR Is Dead. Long Live Advertising.
I've been saying for a while that with the rise of paid media the opportunity for PR is constantly shrinking. The exceptions are really large...
‘Nasty’ Tweets Bring Immediate Attention!
“Has social media set unrealistic standards of customer service?” Social media definitely has reset the expectations of consumers and the tweet-chat co-hosted by Paul...
Keep Your Content On-Strategy With This Single Statement
A lot of my clients and workshop attendees tell me that they don’t have a clear idea of what they hope to accomplish with...
The Intellectual Yet Idiot
What we have been seeing worldwide, from India to the UK to the US, is the rebellion against the inner circle of no-skin-in-the-game policymaking...
Omnichannel Retail – The New Holy Grail of Marketing
A reputed industry leader hit nail on the head when he said that its time to take “e” out of the e-commerce. We might...
Is There Such a Thing as Bad Publicity?
The world was expecting “This election has been rigged” moment but instead USA elected it’s 45th president Donald J Trump. This goes back to...
5 Ways To Get The Most Out Of Your Social Listening Tool
Every day, millions of people share their thoughts, experiences, and feelings associated with the brands that they encounter across the social web. These blog...
App Time Over. Bot now!
While marketers strive to establish a presence in social media, the number of active users on messaging platforms such as WeChat, Messenger, Slack etc....
Tweetchat Tutorial
Never participated in a Tweetchat? Paul Writer will tell you how
Signup for a free twitter account. Link: //twitter.com/signup?lang=en
Install Tweetdeck or visit URL...