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Time For HR To Come To The Party
Why is it that most transformation agendas wither down to a simple repositioning of the deck chairs or at best appear like superficial change...
The Social CEO (Or Lack Of)
“The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to...
Interview with Chirag Talwar, National Head Marketing, UNIGLOBE ATB
What makes a good marketer?
Taking a cue from what Rudyard Kipling wrote way back in 1895, in his poem ‘If’ - "If you can...
Work v/s Vacation? Work Wins! – Vacation Deprivation Report 2016
Expedia®, a leading full service online travel company, today released the results of the 2016 Vacation Deprivation® study, an annual survey of vacation habits...
Good Marketing Makes Presidents
Yo!
Did you see Donald Trump's press conference yesterday? He has mostly spent his life in construction and considers himself a good salesperson. You may...
Interview with Vivek Sharma, SVP – E-commerce and Subscription, Rediff.com
What makes a good marketer?
Someone who strikes a right balance between consumer needs and evolving technology in high tech sectors. Marketing is the ‘hardest’...
Is Your Content Marketing Strategy Focusing on Making Your Customers Feel Great?
A good content marketing strategy makes the brand look good and cool, but real success lies in making your clients look good in front...
Five Strategic Imperatives for Digital Brand Building
A lack of skills and a lack of confidence in metrics hold organisations back from achieving brand building success in digital realms.
Digital branding as...
Network Gives You Reach… Community Gives You Power!
When we look at professional networks, it’s easy to get hung up on reach—the more the better, basically. And reach is good! In sales...
E-commerce Trends for 2017
According to a ASSOCHAM-Forrester study, India's E-commerce revenue is expected to jump from $26 billion in 2016 to $103 billion in 2020. While in...