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Five Keys to Success: Deloitte’s Thought Leadership Shift
Deloitte has long been a leader in developing and promoting thought leadership. Competing for clients at the highest levels of consulting and professional services,...
The Connected Customer – Satya Nadella Announces “India First” Initiatives
Paul Writer hosted a CMO Roundtable and CMO Track at Microsoft’s flagship Future Decoded event. The theme for the CMO Track was the Connected...
Paul Writer in Association with Oracle India Unveils India’s First CX Portal – Let’s...
Paul Writer in association with Oracle India today launched an exclusive site focused on Customer Experience (CX) and dedicated to Customer Experience, Sales, Digital and Marketing...
IT Marketing Leader: Nand Kishore Badami, Chief Marketing Officer, Cisco India and SAARC
What are today's expectations from a modern marketer?
Marketing is witnessing a tectonic shift and has entered the age of the empowered and informed customer...
IT Marketing Leader: Sarika Naik, Chief Marketing Officer, Capgemini Technology Services
What are today's CEO's expectations from the CMO?
The expectations for an organization’s chief marketer have increased exponentially in the past few years. In this...
Indian Men Set to Paint the Town Red this Valentine’s Day!
The online survey conducted across the country with over 3000 respondents in the age group of 18-50 discloses that close to a quarter of...
5 Marketing Ideas for Vishal Sikka’s Infosys
R K Khanna Tennis Stadium is where I stayed on my first business trip with Infosys to Delhi. I grumbled but I got with...
Next Steps with Digital Marketing: The View from IBM
While engaging with buyers is not just about digital, more and more marketing companies have moved to a digital first approach to enable greater...
IT Marketing Leader: Krishnan Chatterjee, Head of Marketing, Indian Subcontinent at SAP
What are today's CEO's expectation from the CMO?
It is often said that a CEOs thinking revolves mostly around revenue and profitability and any department...
Delhi Walks for Life
CanSupport pioneers in the field of palliative care that today runs the largest home-care program for people with cancer in India. It organized its...