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Wipro. Has. A. New. Logo. But. What. About. The. Big. Story.
The Rainbow Flower (1998 - 2017) has finally been retired As has the “Applying Thought” tagline. The sunflower was a hat-tip to Wipro’s heritage...
Six Stats That Show That Marketing Is on the Verge of Yet Another Major...
Historians of digital marketing will be hard-pressed to find another era when marketers faced so many challenges or so many opportunities to affect dramatic...
Interview with Peter Yorke, Chief Executive Officer, Yorke Communications
Interview with Interview with Peter Yorke, Chief Executive Officer, Yorke Communications at The Great Indian IT Marketing Summit and Award 2017. This was 5th Annual...
4 Steps to Create Awesome Interactive Content
People demand a lot from marketers these days.
Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences...
Interview with Matthew Marsh, SVP-Asia, Chime Sports Marketing
Interview with Interview with Matthew Marsh, SVP-Asia, Chime Sports Marketing at The Great Indian IT Marketing Summit and Award 2017. This was 5th Annual Great...
Mattel Toys Eyes Double Digit Growth In India, Strengthens E-Commerce Presence To Increase Market...
With an astute vision to lead the toy industry in India, Mattel Toys, the world’s largest toy-maker, has charted a more robust and aggressive...
How a “Good Enough” Marketing Automation Solution Can Hurt You
“I am fine with a good enough solution,” said no great leader ever.
Whether you’re a startup company with a marketing team of one or...
Interview with Sarika Naik, Chief Marketing Officer, Capgemini
Interview with Interview with Sarika Naik, Chief Marketing Officer, Capgemini at The Great Indian IT Marketing Summit and Award 2017. This was 5th Annual Great...
Interview with Vasantha V Kumar, Director of Marketing and Communications, IBM
Interview with Vasantha V Kumar, Director of Marketing and Communications, IBM at The Great Indian IT Marketing Summit and Award 2017. This was 5th...
6 Ways to Make Social Measurable
Today, social media is responsible for driving a huge amount of marketing interactions. Through the numerous first- and second-degree connections social networking has made...