Paul Writer

Interview with Matthew Marsh, SVP-Asia, Chime Sports Marketing

Interview with Interview with Matthew Marsh, SVP-Asia, Chime Sports Marketing at The Great Indian IT Marketing Summit and Award 2017. This was 5th Annual Great...

Mattel Toys Eyes Double Digit Growth In India, Strengthens E-Commerce Presence To Increase Market...

With an astute vision to lead the toy industry in India, Mattel Toys, the world’s largest toy-maker, has charted a more robust and aggressive...

How a “Good Enough” Marketing Automation Solution Can Hurt You

“I am fine with a good enough solution,” said no great leader ever. Whether you’re a startup company with a marketing team of one or...

Interview with Sarika Naik, Chief Marketing Officer, Capgemini

Interview with Interview with Sarika Naik, Chief Marketing Officer, Capgemini at The Great Indian IT Marketing Summit and Award 2017. This was 5th Annual Great...

Interview with Vasantha V Kumar, Director of Marketing and Communications, IBM

Interview with Vasantha V Kumar, Director of Marketing and Communications, IBM at The Great Indian IT Marketing Summit and Award 2017. This was 5th...

6 Ways to Make Social Measurable

Today, social media is responsible for driving a huge amount of marketing interactions. Through the numerous first- and second-degree connections social networking has made...

Flight Etiquette Survey 2017: Indian Travelers Don’t Take Misbehavior

Expedia®, a leading full-service online travel company, today released the results of the 2017 Flight Etiquette study, an annual survey of in-flight behavior across...

Interview with Virginia Sharma, Director, LinkedIn Marketing Solutions

Interview with Virginia Sharma, Director, LinkedIn Marketing Solutions at The Great Indian IT Marketing Summit and Award 2017. This was 5th Annual Great Indian IT...

What’s Ahead for Social Media: Live Video, Influencers, and Content

Three Takeaways To Be Ahead In Social Media Marketing: Live Video, Influencers, and Content 1. Go Live or Get Left Behind With a quarter of the...

Media & Entertainment Industry To Grow At A Faster Pace Of 14%

The Indian media and entertainment industry in 2016 was able to sustain a healthy growth on the back of strong economic fundamentals and steady...