Interview with Interview with Sarika Naik, Chief Marketing Officer, Capgemini at The Great Indian IT Marketing Summit and Award 2017. This was 5th Annual Great Indian IT Marketing Summit & Awards co-hosted by LinkedIn and with ITSMA as Knowledge Partner. The recognition program conducted at Shangri-La saw participation by the lead marketers of 100 technology firms.
In this exclusive interview, Sarika Naik spoke about recent evolution of a CMO’s role, one of the biggest trends in IT Marketing in 2017 and advise to marketers starting out today.
Also read IT Marketing Leader: Sarika Naik, Chief Marketing Officer, Capgemini Technology Services interview where she talks about today’s CEO’s expectations from the CMO, top 3 things marketers must do for increasing revenue, a marketing tool for improving profitability and secret sauce for magical customer experience.