Interview with Vasantha V Kumar, Director of Marketing and Communications, IBM at The Great Indian IT Marketing Summit and Award 2017. This was 5th Annual Great Indian IT Marketing Summit & Awards co-hosted by LinkedIn and with ITSMA as Knowledge Partner. The recognition program conducted at Shangri-La saw participation by the lead marketers of 100 technology firms.

In this exclusive interview, Vasantha V Kumar spoke about recent evolution of a CMO’s role, one of the biggest trends in IT Marketing in 2017 and advise to marketers starting out today.

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