Paul Writer

Brand Summit Jury: Kunal Jeswani

Meet Your Brand Summit Jury: Kunal Jeswani, Ogilvy and Mather India

1.What according to you makes a brand `hot’? I've been through so many different brand strategy discussions, integrated brand campaign cycles, and consumer experience analyses...
Featured Article: The Ultimate Branding Checklist for Small Businesses

The Ultimate Branding Checklist for Small Businesses

Branding is an important part of every business’ core marketing activity, be it a big enterprise or small c-store around the corner of the...
7 evergreen advertisement stories from the nineties

7 Evergreen Advertisement Stories You Should Know About

Welcome back to the nineties nostalgia! Our weekly corner of remembering our childhoods and getting one step closer to understanding Einstein's theory of relativity....

4 Content Re-marketing Trends for 2018

Once upon a time, content was just a king, today it is the unquestioned deity of successful customer conversions. A quick look at data...
Content Marketing:Two Colleagues Discussing a Content Strategy Concept

Content Marketing 101: 5 Times Storytelling Created Immortal Brands

The Content Marketing Institute states that the roots of content marketing trace back to John Deere who started the first customer magazine. The institute...
Controversial Advertisement Collage

6 Controversial Advertisement Stories You Should Know About

Welcome back to the nostalgia corner and a very happy new year. For the past weeks, we have focused on well-loved success stories. This...
Social Media for Business: Collage of Campaigns

5 Top Social Media for Business Impact

Social media for business is a relatively new channel.  Once upon a time, social media was seen as a passing phase, a fad that...
Digital Marketing Trends 2018

43% Customers Prefer Videos: Digital Marketing Trends for 2018

Digital marketing trends are changing like never before. The modern marketer needs to be agile. In order to survive the marketing jungle, he/she must...
Social Media-Girls standing over hashtag concept

5 Social Media Stories You Should Know About

Welcome to the nostalgia corner. Of course! Social Media is not a nineties thing but it has already been around 18 years since the...
startups: Child playing with jetpack. Kid with jet pack at home. Success, creative and startup concept

5 Years, 5 Startups- Where Are They Now?

In the blink of an eye 2017 has reached its end. Technological development is at its peak. With AI speaking in their own secret...