Once upon a time, social media was seen as a passing phase, a fad that the children of the generation indulged in. Marketers could not have benefitted from such passing phases, except that social media stayed. It became a giant which encompassed even the interest of the adults. Suddenly social media became the most reliable source to seek out long lost friends or to stay in touch with current friends and relatives. It dawned on the marketers that social media channels could be a good way to engage the customer. Here are 5 social media for business.
Facebook: Despite all competition, Facebook remains the most preferred channel for marketers. It caters to all age groups and has the largest user base. In fact, 53% users in the USA check Facebook several times a day, it should be safe to say that Facebook is far more popular in India and hence, India’s statistics are bound to be higher. Facebook also has a comprehensive analytics strategy in place, all one needs to do is to specify the product and the target group and Facebook comes up with a strategy to reach out to your target group at the optimum time.
Twitter: A lot of B2C brands are realizing that a quirky brand persona could also go a long way in bringing in customers. If you as a brand are looking for better brand engagement, Twitter is where you should be.
LinkedIn: If you are a B2B organization, your best bet for reaching out to businesses would be LinkedIn. The platform is uniquely created for professional social media interactions and you can safely find most brand details here. A good example of successful B2B marketing through LinkedIn would be Knorr’s story. Knorr, a Unilever brand, is famous for selling dehydrated soups and gravy which are gluten-free. Knorr did some market research in UK and realized that customers have difficulty in finding gluten-free food in restaurants. To remedy this problem, Knorr, targetted catering companies and restaurants and published a series of gluten-free recipes.
Instagram: If you are a restaurant or a fashion brand, Instagram is your go-to place. Admittedly, Pinterest has a bigger library but Instagram is the imaging platform. Instagram became so popular that in 2016 it had become the number one social media marketing platform, beating Facebook and Twitter. A great example of this is #sabyasachibride, the designer and brand now share images of real brides dressed in their bridal wear. It has enabled the designer to reach out to more clients as well as ensure that the customer feels unique and a part of an exclusive club.
WhatsApp: There exist several other platforms that are equally good but WhatsApp has the pulse of India. Every bit of your day-to-day communication, business discussions, even professional easy to access groups are on WhatsApp. Your office, your family, your friends, all your contacts are in one place and designated groups. Wouldn’t it be incredibly convenient would it be if the brand you interacted with, sent you text updates on WhatsApp? Say, you book your flight tickets from Goibibo and Goibibo immediately sends you a PDF copy of your ticket as well as your travel details on WhatsApp. This is the very reason why WhatsApp also has a WhatsApp for business version.