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AdReview: Is Raymond’s New TVC Effective Advertising?
I imposed black; it still going strong today, for black wipes out everything else around ― Coco Chanel
It’s a universally known truth that black...
Five Hacks for Effective Influencer Marketing!
To reach out to the tech-savvy Gen Z consumers, it’s essential to target the channels they would respond to like Facebook, Twitter, YouTube and...
What Does The Millennial Shopper Want?
Millennials continue to be the target audience for the brands and marketers in 2018. We of course, know how entire marketing strategies have undergone...
Are Exams Equivalent to Fear? Five Ads That Address the Issue
The word 'exam' in India is a term that generally evokes fear in students. Is it the peer pressure, or the pin-drop silence in...
Chai Break with Chandra Ramachandruni, Publisher, Bloomsbury Publishing India
This week for our 'Chai Break' segment, we caught up with Chandra Ramachandruni for a quick chat about what 2018 looks like for him.
1. What...
9 Things On A 90s Desk
Hey there, and welcome back to Nostalgia 90s corner! This week we're walking down nostalgia lane by looking at nine things you'd find on...
In conversation with Sanjay Krishnan, founder of Lithium Urban Technology
Founded in 2015, Lithium is a B2B organization that is India’s first zero emission transport service. Lithium’s electric cars are used by corporate companies...
Mapping The Customer Mind: Shikher Chaudhary, Cognitive Neuroscientist Director, Neurons Inc India
Last week we talked to Anand Damani, behavioural scientist and partner at Briefcase about Behavioural Design in Marketing. This week we caught up with Shikher...
Traditional Marketing vs Behavioural Design: Anand Damani, behavioural scientist and partner, Briefcase
In conversation with Anand Damani, a behavioural scientist who works at Briefcase.
"Behavioural science is about real experiments done in human decision-making across several fields...
Chai Break with Apurva Chamaria, Chief Revenue Officer at RateGain
We caught up with Apurva Chamaria, Chief Revenue Officer at RateGain for a quick chat about what 2018 looks like for him.
1. What excites you...