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Are Exams Equivalent to Fear? Five Ads That Address the Issue
The word 'exam' in India is a term that generally evokes fear in students. Is it the peer pressure, or the pin-drop silence in...
Chai Break with Chandra Ramachandruni, Publisher, Bloomsbury Publishing India
This week for our 'Chai Break' segment, we caught up with Chandra Ramachandruni for a quick chat about what 2018 looks like for him.
1. What...
9 Things On A 90s Desk
Hey there, and welcome back to Nostalgia 90s corner! This week we're walking down nostalgia lane by looking at nine things you'd find on...
In conversation with Sanjay Krishnan, founder of Lithium Urban Technology
Founded in 2015, Lithium is a B2B organization that is India’s first zero emission transport service. Lithium’s electric cars are used by corporate companies...
Mapping The Customer Mind: Shikher Chaudhary, Cognitive Neuroscientist Director, Neurons Inc India
Last week we talked to Anand Damani, behavioural scientist and partner at Briefcase about Behavioural Design in Marketing. This week we caught up with Shikher...
Traditional Marketing vs Behavioural Design: Anand Damani, behavioural scientist and partner, Briefcase
In conversation with Anand Damani, a behavioural scientist who works at Briefcase.
"Behavioural science is about real experiments done in human decision-making across several fields...
Chai Break with Apurva Chamaria, Chief Revenue Officer at RateGain
We caught up with Apurva Chamaria, Chief Revenue Officer at RateGain for a quick chat about what 2018 looks like for him.
1. What excites you...
Beyond Pink: Elizabeth Venkataraman, Executive Vice President, Consumer Business, Kotak Mahindra Bank Ltd
Today, March 8th marks International Women's day! For the past five days, leading up to today, we have been putting up interviews with leading...
6 Ads Released For Women’s Day That Are Creating Waves
2017 and 2018 have seen great social movements like #MeToo and #TimesUp creating waves all over the world in almost every industry. This Women's...
Beyond Pink: Anita Nayyar, CEO, Havas Media Group, India & South Asia
With International Women's Day coming up tomorrow, Paul Writer has been featuring interviews in our 'Beyond Pink' segment regarding what women in the marketing...