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Marketing Mavericks: The Secrets of Unisys’ Success
For this segment of Marketing Mavericks, a series initiative by Paul Writer that gives an inside look into some of the greatest marketing teams...
Are you Prepping for Amazon Prime Day?
Shoppers love the ‘buy one, get one free’ offers, but there’s nothing shoppers love more than a good sale! A sale where you can...
Cvent Webinar: In-Person Events are the Second Most Influential Marketing Channels
According to a Forrester research report, websites drive engagements the most, with events and tradeshows taking second place. With the advent of technology, the...
Video Highlights: Simplifying a Realtime, Multilingual, Omnichannel Content Strategy
This program brought together
Dipti Nair, Editor at Large at YourStory.com, and
Praveen Rao, General Manager & SVP at censhare
together to discuss how to...
Ad Review: How Bright is Ikea’s Make Everyday Brighter Campaign?
Who hasn't heard about the multinational furniture-retail company, Ikea, founded in Sweden? Ikea is set to open their first ever store in India on...
CRMAA Roundtable: How Do You Deal With Rising Customer Expectations?
Customers are the center of every business. By focusing on the customers and creating strategies that are customer-centric, businesses are sure to succeed. However,...
Why Meeting Customers’ Expectations Isn’t Enough: INSEAD
Whether you work for a start-up or a large company, there have never been so many metrics to help you understand how your business...
Video Report: TorcAI Webinar: Is GDPR the end of ‘data-driven marketing’?
Read the full report here, and our interview with Raghavendra Agarwala, CTO of TorcAI here.
Video Newsletter: Deepi- Why Bring Back Tipping?
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IGTV and the Content Conundrum
A new product launch is the most nerve-wracking event in the life of a working professional. Whether you belong to production, marketing or sales,...