Insights

Most brands today talk omni-channel, multi-lingual campaigns, but very few have been able to make them come alive in this cohesive manner.  Amazon’s marketing team has put in a lot of effort to differentiate Prime Day from yet-another-sale that screams discounts from the front page of the newspaper.  AR, VR, interactive videos - the future is here now.  Ravi Desai, Director Mass and Brand Marketing says that all their marketing is “customer backwards”.  This is what shoppers want.  Right now. Right here in India.  Is everyone else ready?

Just in: Get More Out Of Content Marketing Investments for India powered by Paul Writer. The white paper is sponsored by censhare. In a country as...

There are two routes to making your offering stand out  – core branding and context branding.  In core branding, the marketing and positioning are...

Tiger Woods is back in the game after nearly a decade of scandal and injury. But he is by no means a has-been. Television...

For this segment of Chai Break, we caught up with Neeraj Kumar, CEO of Valuebound, a Drupal development company, actively involved in developing content...

The American Marketing Association defines marketing as ‘the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value...

Paul Writer recently co-hosted the 6th Annual Futurist Business Conclave with Adobe in partnership with LinkedIn, SAP, Cvent and Xoxoday. The Futurist Business Conclave...

A Paul Writer publication powered by Yorke Communications, Red Book shares insights regarding the world of content marketing.  Key Takeaways: Virtual battlegrounds are yielding real...

Keep Reinventing Fortran, Cobol, Pascal, C - used to be my skillsets when I graduated from college. I taught Unix & C. None of these...

A certified Design Thinking Professional, trained on Train-the-Trainer, innovation literature, capacity building and having multicultural experience, Ayan’s mission is to accelerate growth of organizations...