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Paul Writer and Manipal ProLearn Launches Winners Circle
Paul Writer recently co-hosted ‘For the Win’ with Manipal ProLearn, and unveiled Winners Circle- featuring the top HR leaders of Bengaluru for the campaign...
6th November 2018 | Issue #388 | Happy Diwali from Down Under
My first visit to Sydney was in the 70s when my father was posted here on work. It was my first time staying at...
25th October 2018 | Issue #387 | How to rock like Freddie
“We are the champions” sang Queen all those years ago.
Yesterday I hosted two sessions on personal branding for a global IT services organisation. And...
18th October 2018 | Issue #386 | My Paranoia About AI
The other day the call dropped in the middle of a conversation. I called the other person back and continued the conversation. We speculated...
Marketing Maverick: Jessie Chong, Head of Marketing, Trend Micro #APACLeaders
Jessie Chong, Trend Micro, says the modern marketer of today should be able to balance the art and science of marketing. Read the full interview...
11th October 2018 | Issue #385 | AI and HBD to Amitabh Bachchan
AI can change the world by helping remove biases. More on that in a bit. But it can also help you interact with the...
Magic of Oats Cookie and Coffee! – Product Pricing strategy
"Attendant: Hello Ma'am, good evening! What would you like to have today?
Customer: Well, just a cup of cappuccino please. I like it.
Attendant: Ok Ma'am....
Your Thirst for Information is Killing Innovation
In 1974, world renowned psychologist Paul Slovic ran an experiment to evaluate the effect of information on decision making. He gathered eight professional horse...
“Dirt is Good”: Nikhil Tivary, CMO, Johnson and Johnson Vision Care on hyper-personalisation and CX...
We interviewed Nikhil Tivary, CMO, Johnson and Johnson Vision Care, Asia-Pacific for our series on #APACLeaders. Nikhil’s career is defined by helping brands ‘do well by...
04th October 2018 | Issue #384 – Opera Houses Are not Just For Singing
Tuesday being a holiday, I dragged the 9 year-old out for old-fashioned shopping on Brigade Road, Bangalore. The new Miniso outlet made her very...