Paul Writer

Decision Analytics for Boards and CEOs

Some decision makers like to put off making a final decision for as long as they can and collect enough information to sink a...

5 Supply Chain Essentials for Making Your Business Profitable

Be meticulous when planning your Supply Chain Management (SCM) Tighten screws on Supply Chain wastage for more profitability Leverage Supply Chain network to...
Swiggy’s Latest Ad Delivers Food for Thought #WhatsInAName

Ad Review: Swiggy’s Latest Advertisement Delivers Food for Thought #WhatsInAName

Zomato and Swiggy are in a race to be the front-runners in the FoodTech Market‒ a spot Swiggy just might win with their heartwarming...
customer experience webinar with oracle

Oracle Live Discussion: Who is Yoga Jane and What Does She Want?

Paul Writer in association with Oracle hosted an interactive online discussion ‘Drive Innovation in Marketing & CX with AI, ML and EQ’ for their...
Aparna Krishnan Director Strategy & Digital, IPG Mediabrands

Marketing Maverick: Aparna Krishnan Director Strategy & Digital, IPG Mediabrands #APACLeaders

According to Aparna Krishnan, Director – Strategy & Digital, Universal Mccann & Ensemble, IPG Mediabrands, Malaysia, "the Modern Marketer of today is a change manager...
Weekly Newsletter: Script your own story. Stan Lee did.

15th November 2018 | Issue #390 | Script your own story. Stan Lee did.

I conducted an internal session on personal branding for the team today and I found the example of Stan Lee, who helped co-create heroes...

Culture Eats Strategy For Breakfast

I always wondered what this oft quoted statement meant, until I experienced it firsthand. It was a fascinating learning experience to 'feel' - just...

Supply Chain Simplified: The Essence of Supply Chain Management

Supply chain!? Networks? Downstream? How hard is managing all this? Entrepreneurs, this is for you! Here we are with the first of the series about various...
Weekly Newsletter: Happy hedgehog to you

9th November 2018 | Issue #389 | Happy hedgehog to you

'Tis the season of annual plans and introspection. And of a string of festivals. A time for thanksgiving for what has been and looking...

Marketing Maverick: Ahmad Mutammim, Head of Marketing, Fullerton Markets #APACLeaders

Ahmad Mutammim, Head of Marketing, Fullerton Markets International talks about the opportunities that data provides and the challenges that come with it. With innovative disruption...