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“Let Data Guide You”: Andrea Edwards- Jury Digi 100 APAC
Andrea Edwards, The Digital Conversationalist, is a passionate communications evangelist and expert in content marketing, personal branding, social leadership and employee advocacy. These four...
Apple Taglines and Ads – Why They Work
"What happens on your iPhone, Stays on your iPhone" announces an Apple ad looming over CES (a major tech trade show) in Las Vegas....
Artificial Intelligence is Transforming Modern Marketing
For being a futurist marketer, one needs to use Artificial Intelligence or Machine Learning in some fashion. Watch this short video to find out...
The Future is Personal: 5 Interesting Personalized Marketing Campaigns!
With the help of data analysis, one-to-one marketing is now more personalized than ever. Personalized marketing doesn't just help in creating customer loyalty but...
How to Build a Winning Go to Market Strategy?
A most critical component of a winning Go to Market (GTM) plan is a clear definition of your Target customer. Unless this is done right,...
4th January 2019 | Issue #397 | Becoming Michelle and Scaling Intimacy
I received “Becoming”, the book by former First Lady, Michelle Obama for Christmas. It turned out to be surprisingly readable and interesting, because it...
Futurist Digital Marketer is a Creative and Analytical Thinker: Roger Graham, Hootsuite
Roger Graham is the Head of Asia for Hootsuite Media Singapore and has over 20 years of senior leadership experience in business development, digital,...
27th December 2018 | Issue #396 | Find The Change Within You in 2019
I finally got to watch Bohemian Rhapsody, the movie about Queen the band. Two things struck me. Firstly, the movie was riddled with inaccuracies...
Differentiation: Does it really pay off?
Differentiation – Does it really matters? Till some time I believed the same, however now I think slightly differently.
I think we need to think of...
2018 Recap with Paul Writer: ‘Why is Laundry Only a Mother’s Job?’
"I am no bird; and no net ensnares me: I am a free human being with an independent will." ― Charlotte Bronte, Jane Eyre.
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