Menu
Vote for Your Favorite Brands Today!
We have entered the second phase of our journey and invite YOU to vote for your favorite brands!
Vote for the brands you think are...
Watch: Shweta Bachchan and the Ethics of Identity
Your identity can be quite a valuable asset, and despite grumbles about ethics and nepotism, commercial entities will put a premium on it...
Chai Break with Vijaya Kumar Ivaturi, Co-Founder and CTO, Crayon Data
Read his insights on how the social shift impacts the technology shift and vice versa and the way we go to market...
Watch: Did Gillette Miss an Opportunity by Dropping Hardik?
After his ill-fated interview on Koffee with Karan, a TV show in 2019, Gillette promptly dropped Hardik as a brand ambassador stating a mismatch...
17th January 2019 | Issue #399 | The Hardik And Gillette Story
When I studied engineering the women’s hostel had a 10.30pm curfew. The men had none. If we went out to the local town with...
Marketing Maverick: Karim Mouahbi, Head of Marketing at Mad Paws #APACLeaders
Paul Writer interviewed Karim Mouahbi, who is based in Sydney as Head of Marketing for Mad Paws, Australia’s leading pet sitting marketplace that's backed by Qantas Ventures.
Key Marketing Trends that will Shape the Technology Sector in 2019
2018 has been often called the year of Artificial Intelligence (AI). AI will be pervasive in every product, system, and solution. The marketing function...
The Brand Summit & Hot Brands 2019 is HERE!
“Artificial intelligence is constantly redefining businesses in various industries across the board. When it comes to marketing, AI accesses and interprets data, resulting in...
3 Shaving Ads That Discuss Masculinity – Gillette, Old Spice, Harry’s
The brand is leveraging the trending #metoo movement for their own benefit. However, that's what advertising is- talking to your audience about what they're taking about too, finding common ground with them.
Brand Summit Buzz- Interview with Vivek Sunder, Swiggy
What is the one factor that took your brand from good to great?
Customer experience is the cornerstone on which Swiggy was built....