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17th January 2019 | Issue #399 | The Hardik And Gillette Story
When I studied engineering the women’s hostel had a 10.30pm curfew. The men had none. If we went out to the local town with...
Marketing Maverick: Karim Mouahbi, Head of Marketing at Mad Paws #APACLeaders
Paul Writer interviewed Karim Mouahbi, who is based in Sydney as Head of Marketing for Mad Paws, Australia’s leading pet sitting marketplace that's backed by Qantas Ventures.
Key Marketing Trends that will Shape the Technology Sector in 2019
2018 has been often called the year of Artificial Intelligence (AI). AI will be pervasive in every product, system, and solution. The marketing function...
The Brand Summit & Hot Brands 2019 is HERE!
“Artificial intelligence is constantly redefining businesses in various industries across the board. When it comes to marketing, AI accesses and interprets data, resulting in...
3 Shaving Ads That Discuss Masculinity – Gillette, Old Spice, Harry’s
The brand is leveraging the trending #metoo movement for their own benefit. However, that's what advertising is- talking to your audience about what they're taking about too, finding common ground with them.
Brand Summit Buzz- Interview with Vivek Sunder, Swiggy
What is the one factor that took your brand from good to great?
Customer experience is the cornerstone on which Swiggy was built....
Paul Writer is Back with the 4th Edition of Brand Summit and Hot Brands...
Paul Writer has commenced our quest for the hottest brands across Bengaluru, Mumbai, and the Delhi NCR region. Following the success of the Brand...
Kickstart your CX and Cross the Chasm of Expectations
Webinar Report: “How to Optimize Omnichannel with Future Ready CX & MarTech Strategies”
We live in an era where the customer calls the shots and...
Paul Writer Invites Applications for the Brand Summit and Hot Brands 2019
Paul Writer gears up for the fourth edition of the Brand Summit & Hot Brands- invite brands to apply and compete to be part...
Watch 6 Reasons Why Marketers Need Artificial Intelligence
Artificial Intelligence (AI) and Machine Learning (ML) are fundamentally changing the way we approach marketing and how we can harness these changes to further...