Paul Writer recently co-hosted the 4th Edition of Bengaluru Brand Summit and Hot Brands 2019 with Adobe, in partnership with Meltwater, Hindu Business Line, Tata Tele Services, Sitecore, Social Frontier and Iris.
In line with Paul Writer’s vision to raise the bar for marketing through research, peer learning & sharing best practices, the Bengaluru Brand Summit & Hot Brands 2019 was conceptualized as a power-packed afternoon of discussions, sharing, & learning followed by an evening celebrating the achievements of ‘Namma Bengaluru Hot 50’.
Jessie Paul, CEO, Paul Writer kicked-off the Brand Summit with her talk on the importance of building your personal brand.
She was followed by Sridhar Narayan, Digital Leader, Adobe who discussed the importance of understanding the art and science behind digital storytelling.
After a short networking lunch break, the afternoon session was kick-started by Ganesh Krishnan, Founder Portea Medical, Growth Story and Jessie Paul, CEO, Paul Writer who talked about the future of brands and the new ABCs of marketing AI, brand engagement and content.
Sathya Sriram, AVP, Strategy & Marketing, The Hindu Group decoded the nuances of connecting better with South Indian consumers.
We saw the unveiling of the first category of Hot Brands, which was followed by Nitin Bhatia, Managing Director, Social & International Markets IME, Meltwater’s session on how AI is transforming corporate decision making.
With customer experience overtaking price and product as the key brand differentiator, organizations can’t help but wonder if their insights are fast enough. Gurleen Saraon, Alliances Director, Sitecore India shared her insights on the subject.
The Customer Experience Champions under Hot 50 were celebrated.
Sridhar Narayan was back to discuss reinventing your brand for engagement in the age of intelligence.
Moderated by Jessie Paul, the first panel saw Burhanuddin Pithawala, VP Growth and Conversions of OYO, Mithun Appaiah, CEO of Sumeru, Mohit Doda, Chief Digital Marketing Manager of Reliance Retail, Nitin Bhatia, Managing Director, Social & International Markets IME of Meltwater, Vivek Sunder, Chief Operating Officer of Swiggy conversed on the importance of building an intelligent brand.
Young organizations were called on stage to receive their awards! This was followed by Abhijit Bhaduri, Founder, Abhijit Bhaduri & Associates who discussed the new ABCs of personal branding and leadership.
We announced the remaining categories and concluded the Brand Summit! Congratulations to all the winners!
Columbia Asia Hospital
Assetz Property Group
ALTEN Calsoft Labs
Yes Property Ventures
Customer Experience Champion
Royal Orchid Hotels
Innovative Use of Technology