Insights

Social Proof is a powerful marketing technique that can build trust, improve your reputation and boost sales. We adapt our behaviour based on what others are doing. We also use the opinions and actions of others to shape ours.

Today you can teach yourself a bunch of stuff without an actual teacher. All it takes is the desire to learn. By opening this...

Last Sunday, a friend was wondering which restaurant to try out in Rome and ended up at a hole-in-a-wall place called Bonci. Why? Because Anthony...

Last week a founder pre-empted my discussion on user rewards and incentives on an ecommerce app by asking “Why do I need to give...

Social selling is the context to bring Sales & Marketing together for bigger business results. “Selling through social channels is the closest thing to...

We were driving around a forest near the tea country in Southern India. No people. Just monkeys and deer. As we passed a remote village my...

I was just talking to Nattu Alagappan of Lead Walnut (part of the Paul Writer Impact Network focusing on ABM) on how rare it...

Responses by Mr. Belson Coutinho, Chief Marketing Officer, VFS Global 1.You are in the first 100 days of the job as global CMO for VFS...

Monopoly was an intense and serious game at our home. Winning mattered. Like a lot. So much so that as adults most of the...

My daughter loves the green apples offered – for free – in the fancier hotel gyms. She makes it a point to eat one or two every day from that bowl and often, after a 3 day stay, their bowl is empty. Maybe this is the situation faced by actor Rahul Bose after a work-out at JW Marriott Chandigarh.