Insights

make a list of all the resources at your disposal to build on this topic. These would include organizational content, press clippings, analysts’ reports, books, academic material (whitepapers, research papers, journals), speeches, presentations, websites, blogs, tweets etc. Arrange all the resources systematically so that you can swiftly run through them when you need to. Keep refreshing your resources to stay current.

GQ is your Google Quotient If I search for your name or the topic on which you are supposed to be an expert on and no externally referenced content appears, then you do not exist as a professionally. If Google can’t find you, you do not exist.

To offset a loss in churn, business can do two things: acquire new customers, or employee strategies to win back old ones. While both are an essential part of a healthy business, the fact remains that getting new customers can cost 5x more than recruiting old ones.

Social Proof is a powerful marketing technique that can build trust, improve your reputation and boost sales. We adapt our behaviour based on what others are doing. We also use the opinions and actions of others to shape ours.

Today you can teach yourself a bunch of stuff without an actual teacher. All it takes is the desire to learn. By opening this...

Last Sunday, a friend was wondering which restaurant to try out in Rome and ended up at a hole-in-a-wall place called Bonci. Why? Because Anthony...

Last week a founder pre-empted my discussion on user rewards and incentives on an ecommerce app by asking “Why do I need to give...

Social selling is the context to bring Sales & Marketing together for bigger business results. “Selling through social channels is the closest thing to...

We were driving around a forest near the tea country in Southern India. No people. Just monkeys and deer. As we passed a remote village my...

I was just talking to Nattu Alagappan of Lead Walnut (part of the Paul Writer Impact Network focusing on ABM) on how rare it...