Menu
How to Uncover Your Passions and Find Your Dream Career
Do you look forward to Monday mornings with dread, and dream of changing jobs? Or are you about to embark on your career and...
Mind it. How offensive can you be?
The more brands try to personalize for me, the more likely they are to offend. If they customize by language I will demand my...
Best ways to increase website engagement through User-Generated Content
We know the main concern for you is to increase website engagement. Once people start engaging with your website, all the other aspects will...
Abdul Rashid, Backrub, and now, Intermiles
I remember picking our daughter’s middle name just on deadline. It was an intense research program to find names that were beautiful, meaningful, usable...
Kylie, Ramdev and the billion dollar lipstick
Even as many investors and customers are discovering that their pet unicorns are mythical, Kylie Jenner has laughed all the way to the bank...
Miss Charming and the Role of the Business Apology
I did a lot of flying over Diwali or rather Kali Pujo. And that of course is a great opportunity to study people, enjoy some...
Sachin, Kim, and virtue signalling
Sachin Bansal recommended a Twitter handle to his male followers and added that women could follow it too. He promptly got engulfed in a fire-storm...
Laundry can be an engagement tool
Hotels, airlines and businesses in general try hard to promote engagement amongst their customers. For example, I’ve seen hotels provide gaming lounges, billiards tables,...
Be like Deepika – put your celeb status to work
Deepika’s husband, Ranveer, has a gig promoting JBL, and Deepika posted on his insta feed suggesting he get one for the house and save...
Part Four: More Advanced Personal Branding
Build a great brand for yourself and your organization. As the journey progresses, you will begin to enjoy it and will be able to reap the fruits of your efforts over the years.