Priyanka is a skinfluencer.

Priyanka is a skinfluencer. Build your own Influencer Framework

I had never heard of Obagi - a skincare firm -  until Priyanka Chopra became its brand ambassador. She uses #skinfluence as one of...
eco-system

A Framework for Influencer Marketing

Bloggers fall into 3 categories - Influencers, Curators, and Endorsers. How should your marketing strategy incorporate all of them? How can you improve impact and reach?
Signs that your brand has mid-life crisis

Signs that your brand has mid-life crisis

Facebook is jumping on the cryptocurrency bandwagon with plans to launch a wallet based on the Libra network next year. US regulators have promptly...
The Kindness of Strangers

The Kindness of Strangers

In the pre-Internet world sitting in Trichy my friend and I wanted to research this unknown college called Indian Institute of Management Calcutta. We...
Train brands like Kim K

Train brands like Kim K

Kim Kardashian tweeted that she had a problem with Jack In the Box. She then clarified that it wasn’t her, personally, but that she...
Weekly Newsletter

Why Brand India Matters

When Indian IT was still not a thing, one brand decided to be different. Unlike Wipro, Infosys, TCS, Patni and others who made their...
Time is the new oil

Time is the new oil

Even as scientists find alternatives for oil, the one resource that cannot be replicated or synthesised remains time. Today a popular term is “time-poor”. It...