Watch: Shweta Bachchan and the Ethics of Identity

Your identity can be quite a valuable asset, and despite grumbles about ethics and nepotism, commercial entities will put a premium on it...

Chai Break with Vijaya Kumar Ivaturi, Co-Founder and CTO, Crayon Data

Read his insights on how the social shift impacts the technology shift and vice versa and the way we go to market...
video

Watch: Did Gillette Miss an Opportunity by Dropping Hardik?

After his ill-fated interview on Koffee with Karan, a TV show in 2019, Gillette promptly dropped Hardik as a brand ambassador stating a mismatch...
The Hardik And Gillette Story

17th January 2019 | Issue #399 | The Hardik And Gillette Story

When I studied engineering the women’s hostel had a 10.30pm curfew. The men had none. If we went out to the local town with...

Marketing Maverick: Karim Mouahbi, Head of Marketing at Mad Paws #APACLeaders

Paul Writer interviewed Karim Mouahbi, who is based in Sydney as Head of Marketing for Mad Paws, Australia’s leading pet sitting marketplace that's backed by Qantas Ventures.
Gauge ebook Key Marketing Trends that will Shape the Technology Sector in 2019

Key Marketing Trends that will Shape the Technology Sector in 2019

2018 has been often called the year of Artificial Intelligence (AI). AI will be pervasive in every product, system, and solution. The marketing function...
The Brand Summit & Hot Brands 2019 is HERE!

The Brand Summit & Hot Brands 2019 is HERE!

“Artificial intelligence is constantly redefining businesses in various industries across the board. When it comes to marketing, AI accesses and interprets data, resulting in...

3 Shaving Ads That Discuss Masculinity – Gillette, Old Spice, Harry’s

The brand is leveraging the trending #metoo movement for their own benefit. However, that's what advertising is- talking to your audience about what they're taking about too, finding common ground with them.

Brand Summit Buzz- Interview with Vivek Sunder, Swiggy

What is the one factor that took your brand from good to great? Customer experience is the cornerstone on which Swiggy was built....

Paul Writer is Back with the 4th Edition of Brand Summit and Hot Brands...

Paul Writer has commenced our quest for the hottest brands across Bengaluru, Mumbai, and the Delhi NCR region. Following the success of the Brand...