Kylie, Ramdev and the billion dollar lipstick

Kylie, Ramdev and the billion dollar lipstick

Even as many investors and customers are discovering that their pet unicorns are mythical, Kylie Jenner has laughed all the way to the bank...
Miss Charming and the Role of the Business Apology

Miss Charming and the Role of the Business Apology

I did a lot of flying over Diwali or rather Kali Pujo. And that of course is a great opportunity to study people, enjoy some...
Sachin, Kim, and virtue signalling

Sachin, Kim, and virtue signalling

Sachin Bansal recommended a Twitter handle to his male followers and added that women could follow it too. He promptly got engulfed in a fire-storm...
Laundry can be an engagement tool

Laundry can be an engagement tool

Hotels, airlines and businesses in general try hard to promote engagement amongst their customers. For example, I’ve seen hotels provide gaming lounges, billiards tables,...
Be like Deepika - put your celeb status to work

Be like Deepika – put your celeb status to work

Deepika’s husband, Ranveer, has a gig promoting JBL, and Deepika posted on his insta feed suggesting he get one for the house and save...
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Part Four: More Advanced Personal Branding

Build a great brand for yourself and your organization. As the journey progresses, you will begin to enjoy it and will be able to reap the fruits of your efforts over the years.
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Part Three: Advanced Methods for Your Personal Brand

A strong suggestion – do not enter into these advanced methods if you have started and moved a fair bit on the basic steps. If you do so, you will be risking not having impactful and deep content on your chosen topic.
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Part Two: How to do Personal Branding for Growth

make a list of all the resources at your disposal to build on this topic. These would include organizational content, press clippings, analysts’ reports, books, academic material (whitepapers, research papers, journals), speeches, presentations, websites, blogs, tweets etc. Arrange all the resources systematically so that you can swiftly run through them when you need to. Keep refreshing your resources to stay current.
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Part One: Why Personal Branding Drives Growth

GQ is your Google Quotient If I search for your name or the topic on which you are supposed to be an expert on and no externally referenced content appears, then you do not exist as a professionally. If Google can’t find you, you do not exist.
How to Win Back Lost Customers and Keep Them

Win Back Lost Customers and Reduce Customer Churn

To offset a loss in churn, business can do two things: acquire new customers, or employee strategies to win back old ones. While both are an essential part of a healthy business, the fact remains that getting new customers can cost 5x more than recruiting old ones.