Quiz Check in, Check out

Check In, Check Out – A Hotel Brand Quiz

The past can inspire the future. A better knowledge of the business world can trigger cross-industry learnings. Try this hotel brand quiz to learn more about the history of hotel brands.
How pandemics past and present fuel the rise of mega-corporations

How pandemics past and present fuel the rise of mega-corporations

Eleanor Russell, University of Cambridge and Martin Parker, University of BristolIn June 1348, people in England began reporting mysterious symptoms. They started off as mild and vague: headaches,...
Primal fears, consumer trends and Covid-19

What is Fear Based Marketing? What marketing trends does it drive?

The fear of being 'rejected' by the opposite sex due to bad breath or pimples is a time-tested trigger used by marketers. Another is the fear of shame also called "Ego death" by Dr. Karl Albrecht. Remember those ads and urging the CIO to buy anti-virus software or a data backup solution to ensure business continuity or face the wrath of his boss?

Matrimony.Com’s Technology Delivers Exceptional Customer Experience

K S Rajasekar, GM Marketing says "Our award-winning matchmaking algorithm (MIMA) helps deliver matches that are relevant to the customers. Our recommendation engine studies a ton of data including user preferences, expectations and behavior, not to speak of historic data. It helps deliver high value, boost the prospects of members in finding compatible matches and ultimately drives business results."
Rebranding A Dead Or Flatlining Brand

Rebranding A Dead Or Flatlining Brand

Marketers at HP, Motorola, Shinola and elsewhere are finding that the great challenge and greatest opportunity facing marketers today is how to sustain brand...
PERSUADE CUSTOMERS TO BUY

Persuade Customers to Buy

Why not invest as much time in determining and then bolstering the core intangible – and what’s more irrational than that – aspects of your brand? The stuff that makes folks pick a red can of soda over a blue one. Both slake your thirst – a rational argument – but only one has made a global mark by standing for universal happiness. Only one is valued at $78billion.
How Desi Is Your Brand?

Is Your Brand Ready for Vocal for Local in India?

Vocal for Local is trending in India post COVID lockdown. But country brand is a master brand for your products. Different countries have different perceptions amongst customers - positive or negative. Think of phrases like German Engineering, Indian IT, French Style. So choose your nationality wisely.
Cut the marketing budget, 1 week AIDA, and Quiz with Anant Rangaswami

Cut the marketing budget, 1 week AIDA, and Quiz with Anant Rangaswami

Have you had that chat yet? The one that goes, “I believe in marketing, but we really have to chop your budget”. Or, the...
9 Steps to get through AIDA in a week

9 Steps to get through AIDA in a week

True Story Target audience - Luxury property buyersBrand - yet to be established real estate company in that cityPlatform - FB adsThe result - 350...
Advertising and Media in India

Advertising and Media in India

Advertising and Media in India, by Anant RangaswamiOur Guest Quizmaster for this Quiz is Anant Rangaswami Anant is currently the Editor of MELT, the advertising, media...