6 reasons your marketing sucks, according to Google

6 reasons your marketing sucks, according to Google

Google carried out research on how people buy online and identified 6 “biases” that determine purchasing decisions. Here’s a handy checklist based on that research...
A Brief History of Marketing Models

A Brief History of Marketing Models

A Brief History of Marketing Models As a follow up to our quiz on 'Do You Know Your Marketing Models' (which, if you missed, you...

Sima Aunty and the evolution of PR

I’ve been on a two week break that included, amongst other things, watching Indian Matchmaking on Netflix. Sima Taparia, the matchmaker and protagonist of this...
Are people always the biggest asset

Are people always the biggest asset?

I was listening to Tom Peters on the Future Generali India Life hosted webinar last week and I was mostly nodding along agreeing with him. Until...
Self Reliance & The Aatmnirbhar Brand You

Self Reliance & The Aatmnirbhar Brand You

The Indian parent response to a child scoring 99% is “What happened to the 1%?” This explains why Reliance investors were disappointed despite a...
Personality Test - What's your management style

Personality Test – What’s your management style?

What's your management style? Are you more collaborative or a mentor? Is an authoritative style useful? Learn this and more in just 5 minutes.
Personal Brand: Building Brand Youvideo

Brand You: A marketing approach to building your personal brand

In this session, I will share tools to better understand yourself and a framework to help you determine your priorities. The talk is grounded in brand theory because it is all about Brand You.
Amul Panchamrit Ad Review

Amul Panchamrit Ad Review

I fail to understand the touchiness, if any, associated with this move. There's a discussion about this on LinkedIn too. But the way I...
5 Ways to Strengthen Internal Communications in a Crisis

5 Ways to Strengthen Internal Communications in a Crisis

Impactful internal communications can make employees feel excited about the work, connected with leaders and their vision and committed to furthering the goals of the organization, and thus the importance of its function. Following are five ways these teams can take.
Does Your Content Deliver Value?

Content form and value is more important than volume

Most marketers focus on the volume of the content they need to create, while the real value of content creation lies in creating custom content for customers that are at different stages of the funnel. Different formats of content have inherent strengths that make them more suitable to be used during different stages of the funnel – awareness, evaluation, purchase, and delight.