Happy Diwali from Down Under

6th November 2018 | Issue #388 | Happy Diwali from Down Under

My first visit to Sydney was in the 70s when my father was posted here on work. It was my first time staying at...
Weekly Newsletter: How to rock like Freddie

25th October 2018 | Issue #387 | How to rock like Freddie

“We are the champions” sang Queen all those years ago. Yesterday I hosted two sessions on personal branding for a global IT services organisation. And...
Weekly Newsletter: My paranoia about AI

18th October 2018 | Issue #386 | My Paranoia About AI

The other day the call dropped in the middle of a conversation. I called the other person back and continued the conversation. We speculated...
Jessie Chong, Trend Micro

Marketing Maverick: Jessie Chong, Head of Marketing, Trend Micro #APACLeaders

Jessie Chong, Trend Micro, says the modern marketer of today should be able to balance the art and science of marketing. Read the full interview...
AI and HBD to Amitabh Bachchan

11th October 2018 | Issue #385 | AI and HBD to Amitabh Bachchan

AI can change the world by helping remove biases. More on that in a bit. But it can also help you interact with the...
Magic of Oats Cookie and Coffee! - Product Pricing strategy

Magic of Oats Cookie and Coffee! – Product Pricing strategy

"Attendant: Hello Ma'am, good evening! What would you like to have today? Customer: Well, just a cup of cappuccino please. I like it. Attendant: Ok Ma'am....

Your Thirst for Information is Killing Innovation

In 1974, world renowned psychologist Paul Slovic ran an experiment to evaluate the effect of information on decision making. He gathered eight professional horse...

“Dirt is Good”: Interview with Nikhil Tivary, CMO, Johnson and Johnson Vision Care #APACLeaders

We interviewed Nikhil Tivary, CMO, Johnson and Johnson Vision Care, Asia-Pacific for our series on #APACLeaders. Nikhil’s career is defined by helping brands ‘do well by...
Weekly Newsletter: Opera Houses Are not Just For Singing

04th October 2018 | Issue #384 – Opera Houses Are not Just For Singing

Tuesday being a holiday, I dragged the 9 year-old out for old-fashioned shopping on Brigade Road, Bangalore. The new Miniso outlet made her very...

Marketing Maverick: Raja Ramachandran, Head of Marketing, Emerging StartUp #APACLeaders

Raja Ramachandran, Head of Marketing said there is a fundamental shift in the consumers’ behavior in how they interact with a business thus opening up massive...