What is positioning strategy: how does it work

A positioning strategy is a strategic marketing plan that helps you determine where your business stands in the market and how it should be...
Advanced Methods for Your Personal Brand

How to build a Personal Brand: Advanced Methods

A strong suggestion – do not enter into these advanced methods if you have started and moved a fair bit on the basic steps. If you do so, you will be risking not having impactful and deep content on your chosen topic.

8 Indian Beverage Brand Stories You Should Know About

Indian beverage brands can help you take a walk down memory lane.  Thums Up, our very own thunder drink is now 40 years old....
Old Monk Rum Bottle

Top Alcohol Brands In India: 5 Brand and marketing stories

India is home to a variety of different cultures and traditions. This diversity has led to the development of interesting alcoholic drinks that have taken the world by storm. Here are 5 that we think are among the top brands in India.
Pathkind Fishes in Troubled Waters

Pathkind Fishes in Troubled Waters

The new tear-jerker Pathkind ad was shared on multiple groups. It is intended to bring to life Pathkind's (a part of Mankind Pharma) chosen position...
Emotion Overplay Is Tech fuelling the fire

Emotion Overplay: Is Tech fuelling the fire?

Some 25 years ago, Bill Gates famously wrote an essay titled ‘Content is King’. He made far-reaching predictions on the subject. One was about...
What makes a good content strategy

What makes a good content strategy

The bedrock of all online marketing is a good content strategy. Excellent content marketing rests on a reliable content strategy that is Credible, Relevant, Interactive,...
Ronaldo crashes Coke share price. By 2 cents

Framing: Viral Content Marketing Technique

Ronaldo brought down the market cap of Coca Cola by $4 billion, just by removing the bottles from the podium.   That's what the...
7-things-successful-B2B-brands-do

7 successful B2B brands

(9 minute read with examples of successful B2B brands) This blog post will cover 7 things successful B2B brands do in order to create an...
B2B-Content-marketing-hacks

5 B2B Content Marketing Hacks to Make Your Growth Easier

How to make B2B content marketing work for your business B2B content marketing has proven to be one of the most effective ways for companies...