Paul Writer

Elon & I are safe, but LJP OTW

We're both CEOs and that job is ranked 64 in a list of 65 jobs that will survive AI. Call me a cockroach all you...

My podcast is like a homemade cake :)

How can you stand out even when you don't have a ton of money to burn? That's the topic of my shiny new podcast....

Escalator or Walkalator – both move from A to B

For our wedding anniversary my husband and I went to Noon Wines, a Bangalore institution that is older than our relationship. Its charm is...
Blue Nectar making organic space in cluttered D2C Beauty Industry

Blue Nectar making organic space in cluttered D2C Beauty Industry

D2C Beauty Industry is cluttered The Direct-to-Consumer (D2C) beauty industry in India has experienced significant growth in size and competition in recent years. This has...

Why Yardley smells better than Bath & Body Works today

My loyalty to Wipro as a former CMO made me buy Yardley handwash. Nah, not quite. I was CMO of the tech business, not...

Kanye and the Wild West of AI & Inclusivity

Kanye West aired an ad during Super Bowl that had a link to a site that sold Swastika t-shirts labeled HH. The site changed its...

30% off works for DeepSeek. And you.

The OpenAI rival from China has trashed share markets and pretty much broken the internet. All DeepSeek had to do was put out its...

I want to bill like Simon Sinek. Not Infosys.

When I joined Infosys in 1998 my salary more than doubled from my previous job at Ogilvy Advertising. Advertising agencies quite simply didn't make...

2025: Instant Happiness! Not.

Last year AI was still shiny and full of promise. I'm already in the trough of disillusionment as a consumer. It ain't Maggi. It...

Let them have Ganji Chudail. Or cake.

Ganji Chudail (GC) is an animated green witch created for the YouTube channel Majedar Kahani. She is also now the latest "brand" property with...