I cant do Kims dress code. Annas maybe

Image Branding: I can’t do Kim’s dress code.

Image branding is not just for people - it is for companies too.  In the early 2000s the big companies all had a live...
Brand Lululemon Journey

Brand Lululemon: An Unconventional Journey

Brand Lululemon resonates strongly in the realm of athletic apparel. Despite its unconventional name and logo's origin, the brand has been successful in establishing...
Digital Disruption Transforming Workplace Culture for Digital Innovation

Digital Disruption: Transforming Workplace Culture for Digital Innovation

Transforming Workplace Culture In the current business landscape, there is no escaping the term “digital disruption.” If businesses are not willing...
Old Monk Rum Bottle

Top Alcohol Brands In India: 5 Brand and marketing stories

India is home to a variety of different cultures and traditions. This diversity has led to the development of interesting alcoholic drinks that have taken the world by storm. Here are 5 that we think are among the top brands in India.
Challenger Brands Can Market Without Money

Challenger Brands Can Market Without Money

Successful challenger brands, including Indian IT giants TCS, Infosys, and Wipro, and international brands such as Zara, Sriracha Hot Sauce, Zoom, Canva, Naturals Ice...
Time ticks differently for Shakira, SRK and Gigi

Name a luxury brand, and I’ll tell you why it’s luxury

Name a luxury brand, and there will be one "better".  There was a question about the "hierarchy of luxury brands" on one of my...
Content optimization to improve website ranking

Content optimization for SEO

Content optimization for SEO can help your website get the ranking it deserves. Here are tips and tricks to achieve it.

How to use Chat GPT and monetise your website

Chat GPT eats your content for free, and does not direct any web traffic back to you. What can you do in this new world to be relevant?

AI can outchat Arnab Goswami: but with data

There's a lot of chatter in marketing circles about generative AI and how ChatGPT will replace a lot of content creation jobs. It will,...

Sales and Marketing are not the same

Peter Drucker said marketing and innovation are the only purpose of a business. So what is the role of sales? We explore sales and marketing and their respective roles in this article.