Billie’s Influencer Marketing Strategy is not yours.

Influencer marketing strategy is nice, but researching Billie Eilish is more of an eyeopener.  I just attended her concert - she is an amazing...
Why is personal branding important

Why is personal branding important?

I'll tell you why personal branding is important - it's because I’m not doing a Serena and retiring just yet. On the other hand I’ve...
Best Marketing books for Founders

Best Marketing Books for Founders

Do you want to improve your marketing acumen? Read at least one of these - a compilation of the best books on sales and...
Mind share is key to profitability

Market share: A key to profitability

Market share is a key to profitability, but before we can get there let's discuss mind share. The debate over my comment about career...

Why do people work?

"Why do people work" is a question anyone who works beyond subsistence should ask themselves.  "The first gig is for money, the second for...
AI

Can AI Have A Soul

Will algorithms have a soul? Can AI have a soul was a thought prompted by my 13 year old's first flight alone with Indigo airlines....
Career stages lessons from Dali and BTS

Career stages planning

Save your soul like Dali and BTS Career stages planning is even for Korean Boy (now men) Band, BTS who are...

The Queen Rocks Work For 70 Years

I hope you had a chance to tune in to the Party at the Palace concert celebrating Queen Elizabeth's platinum jubilee - that's 70...

Dealing with FOMO: Drowning in the Sea of Success

Dealing with FOMO is relatively new for me.  Let me tell you why.  When I was young and impressionable, I was a Princess Diana...
Getting the Queen to almost say “I’d rather go naked than wear fur” and brands on social trends

Social trends and brands

PETA retired its highly successful ‘I’d rather go naked than wear fur” campaign after 30 years. During this time the campaign has contributed to...