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Part One: Why Personal Branding Drives Growth

GQ is your Google Quotient If I search for your name or the topic on which you are supposed to be an expert on and no externally referenced content appears, then you do not exist as a professionally. If Google can’t find you, you do not exist.
How to Win Back Lost Customers and Keep Them

Win Back Lost Customers and Reduce Customer Churn

To offset a loss in churn, business can do two things: acquire new customers, or employee strategies to win back old ones. While both are an essential part of a healthy business, the fact remains that getting new customers can cost 5x more than recruiting old ones.
Checklist for Social Growth Tools

Checklist of Social Growth Tools – Free Download

Social Proof is a powerful marketing technique that can build trust, improve your reputation and boost sales. We adapt our behaviour based on what others are doing. We also use the opinions and actions of others to shape ours.
Have a falooda - Happy Teachers and Learners Day

Have a falooda – Happy Teachers and Learners Day

Today you can teach yourself a bunch of stuff without an actual teacher. All it takes is the desire to learn. By opening this...
13 ways to use social proof for growth

13 ways to use social proof for growth

Last Sunday, a friend was wondering which restaurant to try out in Rome and ended up at a hole-in-a-wall place called Bonci. Why? Because Anthony...
8 Ways to Drive Growth Without Discounts

8 Ways to Drive Growth Without Discounts

Last week a founder pre-empted my discussion on user rewards and incentives on an ecommerce app by asking “Why do I need to give...
6 Things Salespeople Want

6 Things Salespeople Want

Social selling is the context to bring Sales & Marketing together for bigger business results. “Selling through social channels is the closest thing to...
A tale of Dunbar, Gore, Whatsapp, Mom and Zomato

A tale of Dunbar, Gore, Whatsapp, Mom and Zomato

We were driving around a forest near the tea country in Southern India. No people. Just monkeys and deer. As we passed a remote village my...
The next big thing is...

The next big thing is…

I was just talking to Nattu Alagappan of Lead Walnut (part of the Paul Writer Impact Network focusing on ABM) on how rare it...
Belson Coutinho_vfs

“Customer Experience (CX) Rocks at VFS”: A First 100 days interview with Belson Coutinho,...

Responses by Mr. Belson Coutinho, Chief Marketing Officer, VFS Global 1.You are in the first 100 days of the job as global CMO for VFS...