Self Reliance & The Aatmnirbhar Brand You

Self Reliance & The Aatmnirbhar Brand You

The Indian parent response to a child scoring 99% is “What happened to the 1%?” This explains why Reliance investors were disappointed despite a...
Personality Test - What's your management style

Personality Test – What’s your management style?

What's your management style? Are you more collaborative or a mentor? Is an authoritative style useful? Learn this and more in just 5 minutes.
Personal Brand: Building Brand Youvideo

Brand You: A marketing approach to building your personal brand

In this session, I will share tools to better understand yourself and a framework to help you determine your priorities. The talk is grounded in brand theory because it is all about Brand You.
Amul Panchamrit Ad Review

Amul Panchamrit Ad Review

I fail to understand the touchiness, if any, associated with this move. There's a discussion about this on LinkedIn too. But the way I...
5 Ways to Strengthen Internal Communications in a Crisis

5 Ways to Strengthen Internal Communications in a Crisis

Impactful internal communications can make employees feel excited about the work, connected with leaders and their vision and committed to furthering the goals of the organization, and thus the importance of its function. Following are five ways these teams can take.
Does Your Content Deliver Value?

Content form and value is more important than volume

Most marketers focus on the volume of the content they need to create, while the real value of content creation lies in creating custom content for customers that are at different stages of the funnel. Different formats of content have inherent strengths that make them more suitable to be used during different stages of the funnel – awareness, evaluation, purchase, and delight.
Rock PR like Aishwarya + PR 101 virtual class

Rock PR like Aishwarya + PR 101 virtual class

Aishwarya declined a Will Smith movie because she wanted to be at home with her ailing grand-mother-in-law. When I spotted this story I was...
PR Agency Landscape of India

PR Agency Landscape of India

Survey to understand what makes a PR Agency special? We are collecting information from both the agencies and clients to create a report on the PR Landscape of India. The report will provide a listing of the top agencies across domains based on their self-reporting and what clients say.
PR 101 Basics of PRvideo

PR 101: Basics of Public Relations and How to Get It

In this video power session Jessie Paul tells you what you need to know before you sign up that PR agency. Or if you are wondering why you are not getting sufficient results or traction from your current PR program, this module might answer those questions. She has over 20 years experience of managing PR from the client-side.
Do you know your Marketing Models

Do you know your Marketing Models?

Do you know your Marketing Models? Take this quiz and see if you can recognise the marketing models from their display images or terms used....