Best Marketing Books for Founders
Do you want to improve your marketing acumen? Read at least one of these - a compilation of the best books on sales and...
Market share: A key to profitability
Market share is a key to profitability, but before we can get there let's discuss mind share. The debate over my comment about career...
Why do people work?
"Why do people work" is a question anyone who works beyond subsistence should ask themselves. "The first gig is for money, the second for...
Can AI Have A Soul
Will algorithms have a soul?
Can AI have a soul was a thought prompted by my 13 year old's first flight alone with Indigo airlines....
Career stages planning
Save your soul like Dali and BTS
Career stages planning is even for Korean Boy (now men) Band, BTS who are...
The Queen Rocks Work For 70 Years
I hope you had a chance to tune in to the Party at the Palace concert celebrating Queen Elizabeth's platinum jubilee - that's 70...
Dealing with FOMO: Drowning in the Sea of Success
Dealing with FOMO is relatively new for me. Let me tell you why. When I was young and impressionable, I was a Princess Diana...
Social trends and brands
PETA retired its highly successful ‘I’d rather go naked than wear fur” campaign after 30 years. During this time the campaign has contributed to...
Kourtney’s Long Tail
Almost every publication that approaches you says that they have millions of readers. It always surprises me that I have never heard of them,...
Personalized Marketing for You
Personalized marketing would be super easy if zodiac signs were infallible. I think it is impossible to characterise the diversity of the human race...