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Are you the global best?
During a discussion on one of the webinars, Jessie Paul the host mentioned that for certain sectors like education, fitness, and wellness you expose...
The Americans are coming!
In 2002 when Infosys was ramping up operations in Australia and I was brand manager, there was a headline in the Sydney Morning Herald...
Is Akshay Kumar VocalForLocal?
Meghan Markle despite being married to Prince Harry of UK is still a US citizen, though she applied to become British. Akshay Kumar says...
Vocal For Local: India needs a brand plan for soft power
There was a time when my mother coveted something called “Singapore Saris” - these were imported polyester items that were considered more fashionable than...
Roll over sleepless CMO – the CGO is here
Apparently marketers can’t get to bed before midnight as per a study by Wakefit. And they can’t sleep late either - 44% sleep less...
Let’s merge Sales and Marketing for Growth
Roll over CMO - welcome, CGO!
Let’s merge Sales and Marketing for Growth
When I joined Infosys in 1998, Marketing and Sales had different bosses. After...
The difference between brand vs activation
There’s data that shows that the mix of brand vs activation budget should be 60:40. Brand building helps to create a mental perception that...
Rock the Recession like the Faroese
As countries start to reopen there is a lot of speculation on what the consumer behaviour and ability to spend will be like. The...
How can your brand Rock the Recession?
By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option.
During the...
From Sheep View to Street View to Faroese View
Shear Brilliance in No Money Marketing
The Faroe Islands with a population of just over 50,000 was not covered in Google’s Street View Program. But...