Insights

There was a lot of discussion recently on a Whatsapp group I run for senior marketers on the bidders for the IPL sponsorship and...

Marketing Strategy Frameworks As a follow up to our quiz on 'Do You Know Your Marketing Models' (which, if you missed, you can take NOW) here...

I’ve been on a two week break that included, amongst other things, watching Indian Matchmaking on Netflix. Sima Taparia, the matchmaker and protagonist of this...

I was listening to Tom Peters on the Future Generali India Life hosted webinar last week and I was mostly nodding along agreeing with him. Until...

The Indian parent response to a child scoring 99% is “What happened to the 1%?” This explains why Reliance investors were disappointed despite a...

What's your management style? Are you more collaborative or a mentor? Is an authoritative style useful? Learn this and more in just 5 minutes.

In this session, I will share tools to better understand yourself and a framework to help you determine your priorities. The talk is grounded in brand theory because it is all about Brand You.

I fail to understand the touchiness, if any, associated with this move. There's a discussion about this on LinkedIn too. But the way I...

Impactful internal communications can make employees feel excited about the work, connected with leaders and their vision and committed to furthering the goals of the organization, and thus the importance of its function. Following are five ways these teams can take.

Most marketers focus on the volume of the content they need to create, while the real value of content creation lies in creating custom content for customers that are at different stages of the funnel. Different formats of content have inherent strengths that make them more suitable to be used during different stages of the funnel – awareness, evaluation, purchase, and delight.