Brand You Key Focus Areas:
- Brand Differentiation Understand what are you strengths and think about whether these are being adequately publicized and represented. Are you actively shaping your perception? Often we focus on our weaknesses, but in branding the emphasis is always on strengths. What opportunities do you have to show-case them? What can be a superlative that you own? There are ideas and frameworks in this session to discuss these aspects.
- Brand Action Once we are clear on positioning and differentiation, it’s time to communicate! In the session I share a simple template to create an brand blueprint for yourself and then some simple channels which you can use to communicate your strengths.
This is an abridged recording of a typical 90 minute workshop.
Email me at [email protected] if you would like to have the longer session conducted virtually for your organization.
Practitioner Insights: Why Personal Branding Drives Growth, by Sunder Madakshira